About the role

Aplyr's Quick Take

This role is for an AI Product Manager focused on transforming marketing strategies using AI tools within WPP Open. You'll lead content strategy and planning, leveraging data to help clients achieve their marketing goals. It's primarily an individual contributor role with some collaboration across teams.

Good fit

Ideal candidates have experience in product management, particularly in AI or marketing technology, and are comfortable working with data. A collaborative mindset and a strategic approach to content are essential.

Worth noting

This position offers the chance to influence a growing AI-driven platform, which could be a unique opportunity for those looking to make a mark in the marketing tech space. The reporting structure is directly to a high-level executive, which may indicate visibility and influence within the company.

WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

For more information, visit WPP.com.

Why we’re hiring:

Working as part of a team, we are seeking an AI Product Manager to drive marketing transformation work on strategic client opportunities for WPP Open. As part of this team, you’ll lead the content strategy and planning for content opportunities, using social listening, media performance and other data sources to guide clients make effective content to drive their marketing objectives.

WPP Open is our cutting-edge AI-powered marketing production platform. You will play a role in shaping the future of AI-driven marketing solutions and have the unique opportunity to make a significant impact on a rapidly growing platform within a dynamic and innovative environment.

What you’ll do:

This role reports to the Chief Product & AI Officer, Production, WPP Open.

You will work closely with our Strategic Consulting, production, AI development and WPP Open teams. You will lead one of the Open Production apps building a new-generation suite of AI-driven content automation services. You will:

Lead the development and execution of the product vision, strategy, and roadmap for AI-driven content automation services within Open Production apps.
Conduct market research, competitive analysis, and customer segmentation to identify opportunities for AI-driven content solutions.
Define, prioritise, and manage the product backlog, ensuring alignment with business goals and customer value.
Align roadmaps and manage dependencies with other product leads, ensuring a cohesive and integrated product offering across the WPP Open platform.
Collaborate with the product team to validate, prioritise, and integrate new requests into the product roadmap, ensuring alignment with overall product strategy and resource allocation.
Lead the validation and design of new product ideas and initiatives, collaborating with cross-functional teams (engineering, design, data science) to conduct feasibility assessments, prototype solutions, and gather feedback.
Translate user needs and business requirements into detailed product specifications and user stories for engineering and design teams.
Collaborate closely with engineering, design, data science, and production teams throughout the product development lifecycle.
Define, monitor, and analyse key performance indicators (KPIs) to measure product success and identify areas for improvement.
Develop and execute go-to-market strategies and product launch plans in collaboration with marketing teams.

What you’ll need:

Experience in product management, with a focus on AI or SaaS products.
Strategic thinking and ability to develop

Skills & Tags

go rust ai data product design marketing

Aplyr's read

WPP Media (GroupM) is a powerhouse in advertising, attracting professionals who thrive in dynamic, global marketing environments.
Synthesized from recent postings & public sources

What's promising

•GroupM offers a diverse range of roles across strategy, data, and creative fields.
•The company is part of WPP, providing access to a vast network of global resources.
•Strong focus on digital and programmatic advertising aligns with market trends.

What to watch

•High-pressure environment may not suit those seeking work-life balance.
•Complex organizational structure can lead to bureaucratic challenges.
•Frequent restructuring may cause job insecurity among employees.

Why WPP

•GroupM's scale allows for unparalleled access to global advertising data.
•Specialized roles in programmatic and digital media reflect cutting-edge industry practices.
•As part of WPP, GroupM benefits from a broad spectrum of marketing expertise.

Aplyr’s read is generated by AI from public sources. Was it useful?

About WPP

WPP

wpp.com

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WPP plc is a British multinational advertising and public relations company, known for providing a wide range of marketing and communications services.