About the role
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.
By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
Why be a Retail Media Manager at THG Beauty?
As a Retail Media Manager at LOOKFANTASTIC, you will own and lead brand partnerships and retail media strategy across a defined category, delivering best-in-class campaigns that drive measurable ROI and incremental revenue.
Sitting at the heart of commercial, marketing and eCommerce, you will be responsible for end-to-end retail media planning, execution and optimisation, managing key brand relationships, and contributing to wider category performance and profitability.
This role requires a balance of commercial acumen, strategic thinking, and analytical expertise, alongside the ability to lead campaigns and influence both internal and external stakeholders.
As a Retail Media Manager you’ll:
1. Brand & Partner Management
- Own and lead relationships with key investing brands and partnership houses
- Act as the primary contact for retail media strategy, campaign planning and performance
2. Retail Media Strategy & Planning
- Own retail media strategy across assigned categories, aligning with brand objectives and trading priorities
- Develop annual and campaign-level media plans in line with Joint Business Plans (JBP)
- Continuously identify new revenue opportunities, inventory and media products
3. Campaign Ownership & Execution
- Lead end-to-end delivery of retail media campaigns including planning, briefing, execution and reporting
- Oversee major campaign moments (e.g., launches, hero activations, peak trading)
4. Commercial Ownership & Revenue Growth
- Own brand budgets within your category, ensuring delivery against revenue and profit targets
- Manage and grow media investment through proactive pitching and upselling
- Lead commercial conversations including pricing, investment levels and campaign scope
- Identify new revenue streams and opportunities to increase supplier investment
5. Performance, Data & Insights
- Analyse campaign performance across key KPIs (ROAS, ROI, CTR, sales uplift, acquisition)
- Deliver clear, insight-led post campaign analysis with actionable recommendations
- Use data to optimise live campaigns and inform future strategy
6. Cross-Functional Collaboration
- Work closely with Buying, Merchandising, Trading, CRM, Marketing, Tech and Data teams
- Align retail media activity with wider commercial goals and category strategy
- Act as the internal retail media lead for your pillar, ensuring consistency and clarity across teams
- Drive strong working relationships to ensure seamless campaign delivery
7. Strategy Development & Innovation
- Conduct regular strategic reviews to identify growth opportunities across brands and categories
- Stay up to date with industry trends, retail media innovation and platform developments
- Apply a data-led approach to continuously improve performance and ways of working
- Contribute to wider retail media strategy and process improvements
8. Team Leadership & Development
- Support and mentor junior team members, setting clear expectations and driving performance
- Provide guidance on campaign delivery, stakeholder management and commercial thinking
- Contribute to building a high-performing, collaborative and commercially focused team
- Lead by example in communication, organisation and execution excellence
What skills and experience do I need for this role?
Essential
- Experience in retail media, digital marketing, eCommerce or media planning
- Proven experience managing brand relationships and delivering commercial revenue targets
- Strong analytical skills with the ability to translate data into insights and actions
- Experience owning campaigns end-to-end, from planning to performance reporting
- Confident communicator with strong stakeholder management and presentation skills
Desirable
- Experience within beauty, FMCG or consumer brands
- Knowledge of retail media platforms, sponsored ads and programmatic
- Experience with tools such as Excel, Tableau or Google Analytics
- Understanding of full-funnel marketing (onsite, offsite, CRM, affiliates)
What’s in it for me?
Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
02 Aplyr's read
THG is a dynamic e-commerce leader in health and beauty, attracting diverse talent across various roles from marketing to manufacturing.
What's promising
- •THG's global reach offers employees exposure to international markets and diverse business practices.
- •The company invests heavily in technology, enhancing its e-commerce platforms and operational efficiency.
- •THG's diverse brand portfolio provides employees with opportunities in multiple sectors, from beauty to nutrition.
What to watch
- •THG has faced criticism for its workplace culture, with reports of high pressure and long hours.
- •Recent financial performance has been volatile, raising concerns about long-term stability.
- •The company's rapid expansion may lead to growing pains and integration challenges.
Why thehutgroup
- •THG's proprietary technology platform differentiates it in the competitive e-commerce landscape.
- •The company operates its own manufacturing facilities, offering more control over product quality and innovation.
- •THG's focus on influencer-led marketing strategies sets it apart in the beauty and wellness sectors.
Aplyr’s read is generated by AI from public sources. Was it useful?
03 About thehutgroup
THG is a global e-commerce company specializing in health, beauty, and wellness products, offering a wide range of brands and services.
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