Senior Manager, Commerce & Retail Media

The Commerce & Retail Media team at Dentsu leads strategy, activation and optimizations for a large buy-side Retail Media client. We are looking for a dynamic and experienced Retail Media Lead to join our team. As the Senior Manager, you will demonstrate the ability to strategize, plan, optimize and report client marketing campaigns across Amazon, Instacart, Target, Albertsons, and other retail media networks, as well as traditional search networks such as Google and Bing. You will mainly be Search focused, however experience with Digital/Display activations is a plus (particularly Walmart DSP). You will work along with the director to lead retail and paid search activations, work directly with clients and vendors, and ensure the success of multi-channel campaign initiatives. Your responsibilities will include delivering reports, insights, and strategic projects, all while supporting the team in flawless execution and staying within budget. You will report to the Director, Retail Media and Paid Search. 

Responsibilities: 

• Develop and oversee the strategy and planning of Retail Media and Paid Search campaigns to meet client goals 

• Lead the execution of end-to-end campaign management with your team 

• Analyze campaign performance and provide recommendations to improve and optimization opportunities 

• Assist and attend scheduled client performance and status meetings along with ad-hoc presentations/requests. 

• Lead a team of retail and paid search specialists, promoting collaboration 

• Foster strong relationships with vendors and partners, serving as the primary contact for main retailer and vendor clients, ensuring alignment and satisfaction 

• Work with our analytics and reporting teams to develop retail performance reports to provide actionable insights and analysis 

• Collaborate across our client team and within the commerce & retail media organization to solve, innovate, build skills and develop thought leadership and best practices 

• Translate client goals into media strategies and tactical plans 

• Stay ahead of industry trends, platform updates, and best practices; help translate these into agency POVs and client strategies 

Qualifications: 

• Must have experience managing digital retail media campaigns either through self-service or with a managed service retail partner. 

• At least 3+ years digital performance marketing experience in eCommerce, search, programmatic, or related field, with 1+ years managing large-scale eCommerce campaigns preferred 

• Enthusiasm for retail media and performance marketing, new platforms and the exciting world of eCommerce and emerging platforms. Familiarity with retail media network capabilities, e-commerce ecosystems and programmatic vendors strongly preferred. 

• Experience managing budgets, forecasting, sending out RFPs, meeting KPIs and developing KPI goals 

• Experience working with ad tech partners, and understanding of capabilities and use cases (e.g. Pacvue, Skai, CommerceIQ, etc) 

• Experience building client relationships and guiding the agency to lead incremental value for its partner(s)