About the role
The Associate Director of HCP Marketing will lead healthcare professional marketing strategy and execution for Asthma indications in the U.S. This highly visible role requires a forward-looking individual with deep marketing expertise and the ability to navigate complex alliance partnerships. The Associate Director will partner closely with cross-functional and alliance teams to advance the products growth, contribute to the brand's financial success, and strengthen its leadership position in Pulmonology. This position reports to the Director, Pulmonology HCP Marketing.
A Typical Day Might Look Like:
Leading the HCP marketing strategy for the Asthma indication, ensuring full integration with the broader brand strategy.
Acting as a key advocate for the brand strategy, clearly articulating priorities and ensuring alignment across Regeneron, Sanofi, and other critical stakeholders.
Overseeing the development of HCP engagement strategies, messages, and tactical campaigns tailored to Pulmonologists and Advanced Practice Providers.
Building and deploying a competitive market strategy that proactively addresses evolving competitors and market dynamics.
Driving strong cross-functional and alliance collaboration, partnering with Sales, Medical Affairs, TLLs, Market Research, Market Access, Regulatory, Legal, Clinical, and HEOR to deliver cohesive, compliant, and impactful initiatives.
Ensuring all marketing programs comply with corporate policies, regulatory/ethical frameworks, and alliance standards.
Tracking and managing marketing spend, timelines, and deliverables to meet budget, scope, and performance expectations.
This Role Might Be For You If You:
Combine strategic and scientific acumen with an ability to translate insights into actionable marketing strategies.
Have a proven track record of leadership and influence across organizational levels.
Bring exceptional communication and presentation skills, with the ability to simplify and convey complex strategies to diverse audiences—both technical and non-technical, including senior executives.
Excel in execution and project management within a fast-paced, dynamic, and competitive marketplace.
Demonstrate organizational agility, adapting priorities and strategies to external market shifts or internal dynamics.
Thrive in cross-functional and alliance settings, effectively shaping collaboration, alignment, and decision-making.
Possess strong experience in managing agencies and external partners, ensuring creative excellence and accountability.
Are disciplined in managing budgets and resources aligned to strategic objectives.
To be considered for the role, we expect you to have a Bachelor’s degree required; MBA strongly preferred. We are also seeking 10+ years of progressive experience in the pharmaceutical/biotech industry or related field and 8+ years of U.S. commercial experience in pharmaceutical/biotech marketing, product management, or related areas. It is preferred to have Respiratory and/or Immunology experience strongly preferred. Lastly, we expect you to be onsite in Sleepy Hollow, NY 4 days a week and willing to travel 30% of the time.
Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We are committed to building a workplace with an inclusive culture. Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, sexual orientation, gender identity or expression, gender reassignment, marital or civil partnership status, civil status, pregnancy or parental status, age, disability, nationality, citizenship status, ethnic or national origin, membership of the Traveler community, familial status, genetic information, military or veteran status, or any other characteristic protected under applicable law. Where required, we will provide reasonable accommodation to applicants with known disabilities or chronic illnesses during the recruitment process, unless such accommodation would impose undue hardship.
Where necessary, we disclose salary ranges for roles in all countries in which we operate. The final offer will be determined within the relevant range based on the country of employment, specific role level, and your skills and experience. In some countries, collective bargaining agreements (CBAs) may apply and influence certain elements of pay or benefits. Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role: annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits (e.g. medical, dental, vision, life and disability), paid time off, and family support benefits. For additional information about Regeneron benefits in the U.S., please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other locations, additional information will be provided during the recruitment process. If you have any questions, please speak with your recruiter.
Please be advised that at Regeneron, we believe we do our best work when we are together. For that reason, many roles are required to be performed on‑site. Please speak with your recruiter and hiring manager for more information about on‑site expectations for your role and location.
As part of the recruitment process, certain background checks may be conducted in accordance with the laws of the country where the position is based. The purpose of such checks is to verify certain information prior to the commencement of employment such as identity, right to work and educational qualifications.
For jobs in Canada: this posting is for an existing position.
Salary Range (annually)
$157,200.00 - $256,600.00Skills & Tags
Aplyr's read
Regeneron Pharmaceuticals is a biotechnology leader focused on innovative medicines for serious diseases, attracting talent in scientific, regulatory, and commercial roles.
What's promising
- •Regeneron is at the forefront of biotechnology with a strong pipeline of innovative medicines.
- •The company offers diverse roles across scientific, regulatory, and commercial functions, indicating robust growth.
- •Regeneron's commitment to R&D is evident in its substantial investment in cutting-edge technologies.
What to watch
- •The competitive biotechnology field requires constant innovation, posing sustainability challenges.
- •Regeneron's success heavily depends on regulatory approvals, which can be unpredictable.
- •The company faces significant competition from other biotech firms in drug development.
Why Regeneron
- •Regeneron has a distinctive focus on antibody-based medicines, setting it apart in the biotech industry.
- •The company is renowned for its proprietary VelociSuite technologies, enhancing drug discovery.
- •Regeneron's collaborative culture fosters innovation and cross-disciplinary teamwork in drug development.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Regeneron
Regeneron Pharmaceuticals is a leading biotechnology company that discovers, develops, and commercializes innovative medicines for serious diseases.
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