Director of Community & Customer Marketing

The Role

We're hiring our first Director of Community and Customer Marketing to build the foundation for how we engage, delight, and retain our most strategic customers. This isn't a traditional customer marketing role—it's about creating a world-class experience that turns customers into champions, advocates, and referral partners.

You'll own the full spectrum of strategic customer engagement: designing white-glove experiences for our largest customers, building advisory boards that give customers real influence over our product roadmap, and creating a thriving community that drives pipeline and revenue. You'll be the architect of how Eve's most important customers experience the brand beyond the product.

This is a foundational role. You're building the function from scratch with full ownership to define what customer marketing means at Eve.

What You'll Do

Build the Function

• Define the customer marketing operating model, including ownership boundaries with Customer Success, Product, Growth and ABM
• Establish cross-functional workflows with Events, Partnerships, and Revenue teams
• Create the customer segmentation framework that identifies strategic vs. growth accounts
• Hire and scale the team as the function matures

Design Strategic Customer Experiences

• Launch Customer Advisory Board and Product Design Board with clear charters, selection criteria, and engagement models
• Support the execution of exclusive customer experiences—masterminds, executive trips (think Sedona, Aspen, Sonoma), and VIP tentpole event access
• Create memorable moments that make our largest customers feel valued and connected to Eve's mission
• Design an annual customer experience calendar that integrates all touchpoints

Build Community That Drives Revenue

• Develop and launch Eve's customer community strategy from the ground up
• Select and implement the right community platform (build vs. buy)
• Design content pillars, engagement models, and moderation approaches that drive participation
• Create a customer-led growth engine where customers become advocates, sellers, and referral partners
• Identify and execute cross-sell and upsell opportunities through strategic customer engagement programs
• Partner with Customer Success and Sales to accelerate expansion revenue through community-driven product education and adoption

Turn Customers Into Champions

• Design and launch a formal customer advocate program with clear incentives
• Recruit customers for case studies, webinars, testimonials, and peer reference calls
• Funnel customers into our referral partner network that generate qualified pipeline
• Track and optimize advocacy metrics that tie to revenue impact

What We're Looking For

Required

• 7+ years in customer marketing, community building, or strategic customer engagement roles at B2B SaaS companies
• Proven track record building 0→1 programs—you've launched advisory boards, communities, or customer experience programs from scratch
• Enterprise customer experience DNA—you understand how to create white-glove moments for strategic accounts without losing scalability
• Revenue orientation—you know how to tie customer marketing to pipeline, expansion, and retention metrics
• Cross-functional leadership—you can influence without authority and build strong partnerships with CS, Product, Sales, and Marketing
• Strategic thinking with execution excellence—you can architect the vision and roll up your sleeves to make it happen
• Strong written and verbal communication—you can craft compelling narratives and present to executive audiences
  
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