About the role
FGS Global is a leading global strategic communications and public affairs communications consultancy, helping clients navigate complex environments. Formed by the merger of four of the world’s most respected advisory firms, FGS Global maintains a global network. We pride ourselves on building an inclusive and personal culture, where everyone feels part of the fabric of our business and shares in our success. Our colleagues are encouraged to be candid, take responsibility for their actions and act with the highest integrity.
FGS is seeking a Senior Analyst who will analyze data from CRM and supporting applications to identify growth opportunities, optimize resource deployment, and inform strategic go-to-market planning. This role requires both technical analytical capabilities and strategic business acumen to translate complex data into clear recommendations for senior leadership.
Responsibilities
Strategic Analysis & Insights
- Analyze CRM data alongside marketing and financial metrics to identify high-value market segments, customer behaviors, and revenue opportunities
- Provide data-driven recommendations on where to invest sales, marketing, and operational resources for maximum impact
- Build predictive models to forecast pipeline performance, backlog, and market potential
Go-to-Market Planning Support
- Partner with commercial leadership to design and refine go-to-market strategies based on data insights
- Analyze campaign performance, conversion patterns, and sales cycle metrics to optimize marketing and sales approaches
- Identify market trends, competitive dynamics, and whitespace opportunities through integrated data analysis
Data Integration & Reporting
- Help with integrated dashboards and reports that connect CRM, marketing automation, and financial data
- Establish KPIs and metrics frameworks to measure commercial effectiveness
- Ensure data quality and consistency across systems to enable reliable analysis
Cross-Functional Collaboration
- Work closely with Sales, Marketing, Finance, and Operations teams to understand business questions and deliver relevant insights
- Translate technical findings into business language for diverse stakeholder audiences
- Train commercial teams on data interpretation and self-service analytics tools
- Contribute to the development of data governance standards and best practices
Attributes
Experience
- 7+ years of experience in commercial analytics, business intelligence, or related analytical roles
- Proven track record analyzing CRM data (Salesforce, Microsoft Dynamics, or similar platforms)
- Experience integrating and analyzing data from multiple sources (CRM, marketing automation, ERP/finance systems)
- Demonstrated success translating data insights into business strategy and resource allocation decisions
Technical Skills
- Expert-level skills in data visualization platforms (Tableau, Power BI, Looker, or similar)
- Strong working knowledge of CRM platforms and data structures
- Experience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
- Comfortable working with large datasets and complex data models
Analytical & Strategic Capabilities
- Strong statistical analysis skills with ability to identify patterns, trends, and anomalies
- Strategic thinking with ability to connect data insights to business outcomes
- Experience building business cases and ROI models for resource allocation decisions
- Proven ability to design and implement analytics frameworks from scratch
Communication & Collaboration
- Excellent written and verbal communication skills with ability to present complex data to non-technical audiences
- Experience creating executive-level presentations and strategic recommendations
- Strong stakeholder management skills across multiple functions
- Collaborative mindset with ability to influence without direct authority
Preferred Qualifications
- Experience in B2B or professional services environments
- Knowledge of revenue operations (RevOps) principles and practices
- Experience with predictive analytics in commercial contexts
Aplyr's read
FGS Global excels in strategic communications and crisis management, attracting professionals who thrive in high-stakes public affairs and consulting environments.
What's promising
- •FGS Global offers diverse roles from strategic communications to IT support, appealing to various professional interests.
- •The firm is known for its expertise in crisis management, a critical skill in today's volatile market.
- •FGS Global's focus on public affairs provides opportunities to engage with significant political and societal issues.
What to watch
- •High-pressure environment due to the nature of crisis management may not suit everyone.
- •Limited public information about company culture and work-life balance.
- •Potentially demanding client expectations in public affairs and strategic communications.
Why FGS Global
- •FGS Global specializes in both public affairs and crisis management, a rare combination in the consulting industry.
- •The firm has a strong presence in European political hubs, offering unique regional insights.
- •FGS Global's diverse role offerings suggest a commitment to comprehensive client service across sectors.
Aplyr’s read is generated by AI from public sources. Was it useful?
About FGS Global
FGS Global is a strategic advisory firm that specializes in communications, public affairs, and crisis management.
