Manager, Growth

Manager, Growth

Job Title: Manager, Growth Company: WPP Media Department: Growth Team Location: NYC – 3 WTC

About WPP Media
 
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinaryby Leading Collectively to Inspire transformational Creativity.
  • Create an Openenvironment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About the Role: As a Manager, Growth within the Prospecting Engine, you will play a crucial role in building and maintaining a strong, healthy pipeline of high-value opportunities for WPP Media. Working under the guidance of the Group Director, Prospecting, and the Executive Director, Marketing, Comms & Growth, you will focus on executing targeted prospecting activities, activating content to engage prospects, and supporting the nurturing of client relationships. You will contribute to market intelligence efforts and help ensure that prospecting activities are aligned with WPP Media's overall growth strategy. This role also involves mentoring junior team members and contributing to the continuous improvement of prospecting best practices.

Key Responsibilities:

1. Prospecting Strategy & Pipeline Management Support:

• Support the identification and prioritization of target prospects aligned with WPP Media's strategic growth priorities.
• Assist in maintaining an accurate and segmented prospect database.
• Contribute to balancing the pipeline across sectors, opportunity sizes, and timelines.
• Monitor and flag pipeline gaps or risks to leadership.

1. Content Activation & Engagement:

• Execute content activation plans provided by the Marketing & Comms Lead against target accounts.
• Utilize provided content (e.g., thought leadership, case studies, trend reports, event invites) to open doors, spark conversations, and deepen relationships with prospects.
• Tailor and personalize content for specific decision-makers and influencers within target accounts.
• Ensure content deployment aligns with pre-pitch, during-pitch, and post-pitch engagement strategies.

1. Client Relationship Nurturing:

• Execute pre-pitch activities, using targeted content and insights to inspire prospects and build trust.
• Support during-pitch engagement by reinforcing key pitch themes through targeted touchpoints and relevant content