Analyst-Marketing

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing...

This is a critical, multi-faceted role responsible for executing and supporting programs and digital journeys focused on customer churn reduction, acting as a Subject Matter Expert (SME) for churn-related system and offer processes, and supporting the enablement and launch of new quarterly promotions. This role requires extensive cross-functional collaboration with various functions across the org, system-level quality assurance, defect reporting, and the ability to act as a responsive point-of-contact and critical thinker for complex offer and customer journey issues. Detailed Tasks and ResponsibilitiesSU Communications (Email & Text)

In this role you will be responsible for:

• Email Campaign Support:

  • Review and draft campaign Briefs.

  • Manage Workfront Ticket tracking, organization for the Churn team, and list segmentation.

  • Participate in agency meetings and creative reviews to offer alternate input.

  • Review and advise on the full customer journey (email, Marketo Landing Page, MyBiz cart).

  • Conduct link testing to ensure seamless customer experience through My Biz.

  • Perform Marketo updates, including cloning, updating campaign codes, and minor creative tweaks.

  • Assist with Marketo deployment in collaboration with the DBM team and Cynthia.

  • Generate and analyze Marketo reporting.

• System Support

  • Act as the Churn Car Subject Matter Expert for SU, Fresh Start, Upgrade & Save, and system teams (GTS, Pega, MyBiz front End, elastic, OMP, B360, and ACSS).

  • Attend and participate in a variety of meetings, field questions, and provide training to CRM teams.

  • Conduct Q/A testing in MyBiz, B360, ACSS, and BAA.

  • Investigate and submit defect reporting/tracking after Engineering Release (ER) launches.

  • Conduct ongoing consultations with various GTS, DBM, My Biz, Outreach, and PEGA teams.

• New Quarter Offer Launches

  • Participate in meetings that drive promotional development.

  • Advise various working teams on the offer strategy.

  • Submit Workfront requests related to offer enablement.

  • Assist with Lead List loads and resolve any resulting issues across OMP, PEGA, My Biz, ACSS, BAA+, and B360 teams.

  • Create and share one-pagers (cells, offers, audience segments) for the CRM team and partner teams.

  • Update device pricing to match promotional pricing.

  • Assist the My Biz team (Ted Taub) with SU offer badging and Terms & Conditions (T&Cs).

  • Set up the QA deck and plan, working with Maricarmen to ensure offers function correctly in all systems.

What we’re looking for...

You’ll need to have:

• Three or more years of relevant experience required.

• Experience with marketing analytics and driving actionable insights.

• Experience with data visualization and communicating strategies and outcomes to stakeholders at all levels.

• Familiarity with tools such as Google Analytics, CRM software, or data visualization platforms like Tableau

Even better if you have one or more of the following:

• Telecom or subscriber services experience.

• Experience marketing to Global Enterprise and/or Public Sector customers

• Experience analyzing large datasets to derive actionable insights. 

• Understanding of direct marketing and Sales best practices across key tactics (Email, Direct Mail, SMS, Digital, Outbound, etc).

• Strong written and verbal communication skills.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to race, gender, disability or any other legally protected characteristics.