Strategic Brand Director

Job Description

The Strategic Brand Director is an enterprise-level leader responsible for defining, evolving, and activating Agilent’s brand strategy across markets, channels, and customer touchpoints. This role brings a customer-centric mindset to the organization, ensuring a clear, differentiated, and consistent brand that drives growth, trust, and long-term value.

Acting as the steward of the enterprise brand, the Strategic Brand Director sets the vision, strategy, and well-defined operational plan for brand architecture, governance, activation, and measurement. The role partners closely with executive leadership, commercial marketing, sales, service, product, and communications to translate business strategy into a cohesive brand system that resonates with customers worldwide.

Reporting to the AVP of Marketing Excellence, this role offers significant exposure to executive leadership, leading a team of marketing professionals that will champion cross-functional work to ensure brand maturity, alignment, and execution across the organization.

Key Responsibilities

Enterprise Brand Strategy & Leadership

• Define and lead the enterprise brand vision, positioning, and long-term strategy aligned to business objectives and growth priorities

• Serve as the champion of the brand, ensuring clarity, consistency, and differentiation across all customer-facing and internal touchpoints

• Establish and evolve brand architecture, messaging frameworks, and value propositions across portfolios, solutions, and markets

Cross-Functional Partnership & Influence

• Partner with executive leadership, commercial marketing, sales, product, and regional teams to embed brand strategy into go-to-market planning and execution

• Act as a trusted advisor and thought leader on brand, storytelling, and customer perception across the organization

• Align global and regional stakeholders on brand priorities while enabling local relevance within a consistent and effective enterprise framework

Brand Experience & Activation

• Translate brand strategy into compelling and differentiated narratives, campaigns, and experiences across digital, social, and traditional channel interactions

• Ensure the brand is consistently expressed across all owned, earned, and paid channels, adapting content to platform-specific requirements while upholding brand identity

• Adopt a customer-centric approach to brand experience design, grounded in insights, data, and market understanding

Governance, Standards & Operating Model

• Establish brand governance models, guidelines, and prioritization frameworks to ensure disciplined, scalable execution of strategic sub-brands in coordination with Agilent’s parent brand

• Oversee brand standards, visual identity systems, and tone-of-voice principles

• Ensure efficient collaboration across internal teams and agency partners, removing friction and enabling speed to market

• Develop resources, training, and communications that continuously realize the brand’s purpose and reinforce brand guidelines internally, ensuring employee understanding and implementation

Measurement, Insights & Optimization

• Define brand measurement frameworks, including awareness, perception, preference, and equity metrics

• Leverage data, insights, and market intelligence to continuously refine brand strategy and activation, ensuring relevancy and differentiation

• Ownership of Brand budget and development of business cases that clearly articulate brand impact, ROI, and enterprise value creation to accelerate investment in brand activities

• Establish a cadence for communicating brand health measurement findings, progress, and areas of improvement to ensure that marketing and non-marketing leaders can act on results

People Leadership & Capability Building

• Lead, coach, and develop a high-performing brand organization

• Foster an inclusive, collaborative culture that encourages innovation, accountability, and continuous improvement to enable brand activation

• Build modern brand capabilities across storytelling, design, content, and customer experience that fosters a community of influencers and advocates

Qualifications

To be successful as a Strategic Brand Director, you bring:

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or equivalent experience

• 10+ years of progressive experience in brand strategy, marketing, or related leadership roles, ideally in complex B2B or global environments

• Proven track record of building and scaling strong, differentiated brands that drive measurable business outcomes

• 5+ years of experience leading teams in large, matrixed organizations with diverse portfolios, products, and customer segments

• Demonstrated ability to influence senior leaders and align cross-functional teams around a shared brand vision

• Strong strategic thinking skills with the ability to translate vision into actionable plans and execution

• Financial and commercial acumen, including experience developing business cases and managing significant brand or marketing investments

• High comfort with analytics, martech, and digital platforms; able to leverage technology for brand measurement, personalization, and optimization

Core Capabilities & Expertise

• Enterprise brand strategy and brand architecture

• Positioning, messaging, and value proposition development

• Integrated marketing and brand activation

• Brand governance and operating models

• Customer insight, brand measurement, and performance optimization

• Agency and partner management

• Change management and organizational influence

• Executive communication and storytelling

Personal Attributes

• Collaborative, influential leader who builds trust across functions and levels

• Creative and strategic thinker with a bias for action

• Customer-obsessed, insight-driven decision maker

• Adaptable and resilient in fast-changing environments

• Passion for brand excellence, innovation, and continuous learning

• Natural curiosity to identify and advocate for innovative technologies (AI) in brand strategy and application.

Additional Details

This job has a full time weekly schedule. It includes the option to work remotely. Applications for this job will be accepted until at least May 1, 2026 or until the job is no longer posted.

The full-time equivalent pay range for this position is $168,160.00 - $315,300.00/yr plus eligibility for bonus, stock and benefits. Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Pay and benefit information by country are available at: https://careers.agilent.com/locations

Agilent Technologies, Inc. is an Equal Employment Opportunity and merit-based employer that values individuals of all backgrounds at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases. Agilent Technologies, Inc., is committed to creating and maintaining an inclusive in the workplace where everyone is welcome, and strives to support candidates with disabilities. If you have a disability and need assistance with any part of the application or interview process or have questions about workplace accessibility, please email job_posting@agilent.com or contact +1-262-754-5030. For more information about equal employment opportunity protections, please visit www.agilent.com/en/accessibility.

Travel Required:

25% of the Time

Shift:

Day

Duration:

No End Date

Job Function:

Marketing