Campaign Marketing Manager

Campaign Marketing Manager

Mexico City, Mexico (Hybrid)

 

Role Overview: 

PlayStation Mexico is seeking a passionate and dynamic individual to be part of our team.

Your role is to bring to life brand, hardware, software or peripheral global marketing strategies locally by developing, augmenting and executing campaigns to ensure they create impact and resonate with locally audiences. Leading the execution of go to market strategies, you’ll work collaboratively with the wider marketing team and their respective agencies to deliver on key marketing and business KPI’s.

Will be responsible to think big strategically and creatively to bring ideas for Brand Partnership, Influencers, Events and Sponsorship opportunities. In this role you will also work with agency partners to develop and execute engaging activation ideas to support the PlayStation brand, our biggest IPs releases, PS5 & VR hardware and the PS Plus subscription service.

Our ideal new team member is skilled at building relationships, creative, can multi-task, prioritize, and has experience working across functional teams and agencies. A skilled marketer, with a passion for gaming, sports and entertainment that is excited about the opportunity to bring to life exciting brand fame moments.

 

 

What you’ll be doing:

 

Marketing Campaign Management:

• Responsible for Campaign Management of Brand, HW, 1st & 3rd Party SW, PH according to the fiscal year priorities and launches.
• Collaborate with the Global Media teams to develop local service campaigns (PS Store, Plus, PSD).
• Work with Global Product Marketing to disseminate product information and global strategies, provide feedback on local market nuances and evangelize the product internally.
• Lead local marketing campaign activity throughout the product lifecycle (market & audience insight, agency brief, marketing plan, above and below the line marketing activities, post-campaign analysis), acting as first point of contact on owned projects for all internal departments (Sales, Trade Marketing, Communications, Operations, Finance)​.
• Project manage the planning, briefing, localization and execution of global marketing campaigns including paid media, coordinating multichannel outputs -and tracking approvals to ensure campaigns are delivered on time.
• Guardian/champion of the PlayStation brand and software IP through management, development, and approval of PlayStation brand assets on first and third party campaigns​.
• Work closely with the Marketing Analytics and Media Manager to
  • Utilize existing research materials and player insights to ensure a full understanding of our audience and the impact of our campaigns against agreed objectives and KPIs​.
  • Understand local market nuances and local media & consumer/player insights to create impactful campaigns in context of global strategies.
• Partner with other team members on consumer engagement activities such as events, social media, and community initiatives​ that leverage cultural nuances and/or resonate with local audiences.
• Assist the Consumer Experience team in the development of relevant campaign materials for retail channels.
• Develop a close relationship with 3rd party partners to effectively implement global marketing partnerships tha