About the role

Aplyr's Quick Take

This role is about managing marketing strategies for Abbott's Core Diagnostics products in the EEMEAP region. You'll be executing regional campaigns, collaborating with sales teams, and analyzing market trends to drive product performance. It's primarily an individual contributor role with a focus on cross-functional collaboration.

Good fit

Ideal candidates have several years of marketing experience in the healthcare or diagnostics field, with a strong analytical mindset and the ability to work in a matrixed environment. A proactive, collaborative working style will help you thrive here.

Worth noting

The role involves significant cross-functional collaboration, which may appeal to those who enjoy teamwork. However, the salary range is quite broad, indicating potential variability based on experience or negotiation.

JOB DESCRIPTION:

Marketing Manager Core Diagnostics EEMEAP (m/f/d)

The Opportunity

This position works out of our location in Wiesbaden (Abbott GmbH) in the Core Diagnostics division that is focusing diagnostic solutions used in hospitals, laboratories and clinics around the globe.

The Marketing Manager supports the growth of our Core Diagnostics Immunoassay portfolio across the EEMEAP region.

This role is responsible for planning and executing regional marketing activities in alignment with global strategy and affiliate needs. The Marketing Manager focuses on translating strategy into execution, supporting commercial teams with effective tools, campaigns, and insights, and driving consistent portfolio performance across diverse markets. The position operates in a matrixed, international environment, working closely with Sales, Commercial Excellence, Global Marketing, and other cross‑functional stakeholders.

Key Responsibilities

Marketing Strategy & Planning

Contribute to the development and execution of the regional marketing plan in alignment with global portfolio strategies
Support pricing, positioning, and segmentation strategies to enable sales growth and portfolio competitiveness
Track and report on marketing performance, campaign effectiveness, and key business KPIs

Market, Customer & Competitive Insights

Analyze market trends, customer needs, and competitive dynamics to support informed marketing decisions
Maintain market intelligence and share insights with internal stakeholders
Support tender activities and strategic initiatives in collaboration with affiliate commercial teams

Commercial & Cross‑Functional Collaboration

Partner closely with affiliate Sales and Service teams to support commercial execution
Work with Commercial Excellence to identify opportunities using CRM insights and data
Collaborate with Global Marketing to ensure alignment with global messaging and standards

Product Lifecycle & Launch Support

Support product lifecycle activities including launch planning, campaign execution, and post‑launch optimization
Develop marketing materials, sales tools, and training content to enable effective field execution
Ensure consistent messaging across all communication channels

Communication & Digital Marketing

Support internal and external communication initiatives, including campaigns and content development
Actively contribute to digital and social media marketing initiatives, ensuring alignment with Abbott policies and regional strategy

Operational Excellence

Support demand planning inputs, monthly reporting, and budget tracking
Ensure timely execution of marketing activities with strong attention to detail and compliance

Qualifications

Bachelor’s degree in Life Sciences, Biomedical Engineering, Business, Marketing, or a related field
Experience in marketing and/or sales within the diagnostics or medical device industry
Mandatory: Experience in an Immunoassay environment within the Diagnostics market
Strong analytical, organizational, and project management skills
Ability to work effectively in a matrixed, cross‑functional environment
Fluent in English (written and spoken) – mandatory Additional languages are a strong advantage, particularly relevant EEMEAP languages

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

We ask for your understanding that we only consider online applications via our online application portal. Applications by email or post cannot be processed. Original documents will not be returned. 

Connect with us at www.abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Marketing Support

DIVISION:

CRLB Core Lab

LOCATION:

Germany > Wiesbaden-Delkenheim : G02

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 20 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

Skills & Tags

marketing

Aplyr's read

Abbott Laboratories is a leader in healthcare innovation, attracting professionals dedicated to advancing medical technology and patient care on a global scale.
Synthesized from recent postings & public sources

What's promising

•Abbott's diverse product range offers stability and growth opportunities.
•Strong global presence enhances career mobility and international experience.
•Commitment to R&D fosters a culture of innovation and learning.

What to watch

•Regulatory challenges can impact product launch timelines.
•High competition in the healthcare sector pressures market share.
•Complex organizational structure may slow decision-making processes.

Why Abbott

•Abbott's focus on both diagnostics and nutrition sets it apart from typical pharmaceutical companies.
•Extensive global footprint provides unique cross-border project opportunities.
•Abbott's investment in emerging markets offers growth in diverse regions.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Abbott

Abbott

abbott.com

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Abbott Laboratories is a global healthcare company that develops and manufactures a wide range of medical devices, diagnostics, nutrition products, and branded generic pharmaceuticals.