Sales Development Representative

BlueCat provides a suite of solutions that help network, security, applications, and cloud and DevOps teams optimize the IP environment for outcomes that drive your business forward.

At BlueCat, we take immense pride in our award-winning culture, an integral part of our identity. We are proud recipients of several prestigious accolades, including the "Great Place to Work" certification. By becoming a part of our team, you not only join a company at the forefront of technology but also become an integral member of Canada's top workplaces in various categories, including Technology, Today's Youth and Women, and Mental Health and Inclusion.

The Role

As a Sales Development Representative (SDR) at BlueCat, you will drive pipeline generation within a defined geographic territory.

This is a quality-driven sales development role focused on building well-qualified opportunities that are positioned to advance through the sales cycle.

You will engage inbound opportunities and execute strategic outbound outreach, lead thoughtful discovery conversations, create strong Stage 0 opportunities, and collaborate closely with Account Executives to ensure early-stage alignment and momentum.

Once an opportunity is created, the Account Executive assumes ownership. However, you remain engaged to support opportunity momentum and assist with customer re-engagement when necessary.

Success in this role is measured by opportunity progression and overall pipeline impact — not just activity levels.

What You’ll Do

Generate new pipeline within your assigned geographic territory

Engage inbound leads and execute outbound outreach across organizations in your region, prioritizing opportunities based on strategic fit and potential impact

Lead discovery conversations with technical leaders (Infrastructure, Network, Security) and senior decision-makers (Director, VP, and C-level where appropriate)

Uncover business priorities, operational challenges, and buying dynamics

Create well-qualified Stage 0 opportunities supported by defined business or technical drivers, identified decision-makers, timeline signals, and a clear next step

Transition opportunities to the aligned Account Executive with strong context and documentation

Maintain thorough and actionable notes in Salesforce, including discovery insights and agreed next steps

Partner closely with Account Executives to maintain alignment and visibility into early-stage activity

Monitor opportunity momentum and assist with re-engagement if progress stalls

Contribute to improving conversion rates and overall pipeline health within your region

What Success Looks Like

Consistent creation of high-quality Stage 0 opportunities

Strong conversion of SDR-created opportunities into Stage 1 and continued advancement

Clear, actionable discovery documentation that enables efficient AE execution

Effective collaboration and trust with Account Executives

Proactive follow-through when opportunities lose momentum

Disciplined CRM hygiene and thoughtful territory management

What We’re Looking For

We’re looking for individuals who want to build a long-term career in sales and thrive in a structured, collaborative environment.

You are:

Comfortable engaging both technical professionals and executive leaders

Curious and able to connect technical challenges to business impact

Thoughtful in how you qualify and document opportunities

Accountable within a territory-based model

Organized and disciplined in CRM usage

Coachable and motivated to continuously improve

Background

1+ years of experience in sales, business development, or a customer-facing role

Experience in B2B technology preferred

Exposure to infrastructure, cybersecurity, networking, or SaaS is a plus

Experience working within a geographic territory model is helpful

Why This Role Matters

Pipeline quality drives revenue predictability and sales velocity at BlueCat.

The Sales Development Representative plays a critical role in shaping opportunities to enter and progress through the sales cycle. You will directly influence territory performance while gaining exposure across a diverse range of organizations within your region.