About the role
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 29 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
The Marketing Manager role will support the e.l.f. Cosmetics & e.l.f. SKIN 360 EMEA marketing plans, understanding the needs of the brand, consumer, Channel Owners (paid, owned, earned), and retailers to deliver rich storytelling across our channels, that radiate consistency at every touchpoint. This role will focus on EU markets.
Responsibilities
MARKETING VISION & STORYTELLING: Set the vision & strategy for our 360 go-to-market calendar, declaring primary, secondary, seasonal, differentiated stories based on business priorities and innovation big bets. Marketing programs support the needs of regional and international markets.
MARKETING TEAM LEADERSHIP: Lead the marketing channel teams in 360 execution -- organize and collaborate with all cross-functional teams to build robust end-to-end programs: strong marketing briefs based in rich brand stories to set the vision, align content needs of all channel owners, and ensure campaigns are coming to life across channels with impact.
CROSS FUNCTIONAL COLLABORATION: Collaborate with cross functional partners (including Creative, Digital, IMC, Operations, & Sales) to bring brand strategy and storytelling to life from concept through execution.
360 INTEGRATION: Champion a 360 integrated standard that builds seamless integration internally, delivers a frictionless experience to our consumer, drives consistent branding across all touch points, and ensures campaigns are implemented as directed.
PRESENTATION BUILDING & EXECUTIVE PRESENCE: Lead the development of internal & retailer presentations, including launch playbooks that consolidate product launch details, message hierarchy, marketing concept, visual assets, and go-to-market strategy. Strong PowerPoint and/or Keynote visual skills are required as well as ability to present materials at an executive level.
TIMELINE MANAGEMENT & OWNERSHIP: Partner with a Project Managers to lead the communication of timelines and key updates to drive the 360 go-to-market launch timelines.
RETAILER MARKETING: Lead retailer marketing plans and execution across all EU markets.
Requirements:
Located in Germany, willingness to travel within the allocated region
BA or BS required
5-6 years of relevant experience supporting marketing campaigns and product launch strategies, with the goal of raising brand awareness and driving new customer acquisition
Fluent in German and English, other European languages a plus
Beauty industry background preferred
Ability to think creatively, build compelling, fresh ideas based in telling a rich brand narrative
Ability to leverage consumer insights & data to inform innovation pipeline and growth opportunities.
Ability to lead cross-channel marketing teams, responsive & collaborative relationships while having conviction driving to execution
Able to work in fast-paced environment, with cross functional partners in multiple geographies, while also demonstrating calm under pressure
Excellent written, verbal & visual communication skills; able to convey thoughts clearly through compelling PowerPoint presentations; able to present with poise, confidence & enthusiasm at an executive level
Ability to organize, prioritize, and deliver multiple outputs concurrently under time constraints
Genuine passion for beauty and following beauty trends; among the first to know about new beauty launches
Aplyr's read
Elf Beauty stands out in the cosmetics industry for its commitment to affordable, high-quality products and its diverse, inclusive work environment.
What's promising
- •Elf Beauty offers a wide range of affordable, high-quality cosmetics.
- •The company is committed to diversity and inclusivity in its product offerings.
- •Elf Beauty's recent hiring indicates growth in international markets and digital operations.
What to watch
- •The cosmetics industry is highly competitive, posing challenges for market share growth.
- •Elf Beauty's focus on affordability may pressure profit margins.
- •Limited public information about employee satisfaction and company culture.
Why Elf Beauty
- •Elf Beauty uniquely combines affordability with quality in its cosmetics.
- •The brand is known for its inclusive product range catering to diverse consumer needs.
- •Elf Beauty's strategic hiring in digital and international roles suggests a forward-thinking approach.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Elf Beauty
e.l.f. Cosmetics is a cosmetics brand known for its affordable and high-quality makeup products. The company focuses on providing a wide range of beauty products that cater to diverse consumer needs.
