Digital Campaign Specialist

VML MAP is seeking a detail-oriented and results-driven Digital Campaign Specialist to join our growing Marketing Operations team in Toronto! As a Campaign Specialist, you will play a crucial role in implementing and executing cross-channel marketing campaigns for our clients, using leading CRM platforms. If you are passionate about digital marketing, possess strong technical skills, and thrive in a collaborative environment, we encourage you to apply!

Please note, this opportunity is a hybrid role based out of our offices in Toronto (Queens Quay and Lower Jarvis) consisting of 4 days in office and 1 day remote. 

What will your day look like?

As a key member of the Marketing Operations team, you will be responsible for the end-to-end execution of marketing campaigns, ensuring accuracy, efficiency, and adherence to best practices. You will work closely with internal teams and clients to deliver impactful campaigns that drive results.

More specifically, your tasks will include:

• Implementing cross-channel marketing campaigns using leading CRM platforms (Salesforce Marketing Cloud).
• Managing workflows and segmentation implementation within the CRM.
• Investigating and resolving campaign errors.
• Providing input on campaign metrics and performance.
• Participating in daily and weekly meetings with cross-functional teams to ensure consistency in deliverables and alignment on project goals.

Who are you going to work with?

We work closely with our colleagues in San Jose (Costa Rica), Copenhagen, Lisbon and Bangkok, where 300+ employees in Marketing Operations are currently located. We are proud of our multicultural environment and easy-going, yet dynamic atmosphere, where we not only work together - we are great at having fun as well!

Benefits of joining VML MAP in Toronto:

• Opportunity to kickstart your career in digital marketing.
• Experience working with global teams and world-renowned brands.
• Chance to get certified in world-leading marketing tools.
• Opportunities to work with industry-leading experts and a diverse group of talented marketing and technology professionals.
• Fun and exciting social events where you can connect with your team!

What will you bring to the table?

We're looking for a proactive and detail-oriented Digital Campaign Specialist with a strong understanding of digital marketing principles and experience with CRM platforms. You should be a self-starter with excellent organizational and time management skills, capable of managing multiple tasks simultaneously. Your ability to collaborate effectively with cross-functional teams and communicate clearly is essential.

In addition, you have:

• Knowledge of segmentation, implementation and execution of digital marketing campaigns.
• Postsecondary education in Marketing, Computer Science or related field.
• Experience with HTML, CSS, or digital communication is a plus.
• A proactive problem-solving mindset; always seeking opportunities to technically optimize, automate, and help with developing MarTech solutions.
• Experience with Salesforce Marketing Cloud or Adobe Campaign is a significant asset. Completed certification (or interest in obtaining certification) in Salesforce Marketing Cloud (SFMC) or Adobe Campaign is highly desirable.
• Excellent communication, organizational and time management skills.

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, mar