About the role

Aplyr's Quick Take

This role is about leading growth initiatives for Ro's sexual health, dermatology, and fertility services. You'll manage various paid marketing channels and collaborate with multiple teams to drive new patient acquisition while balancing performance metrics. It's a mix of individual contribution and some leadership responsibilities.

Good fit

Ideal candidates have experience in growth marketing, particularly in healthcare or consumer services, and are comfortable working cross-functionally. A strong background in digital marketing and performance-driven campaigns is essential.

Worth noting

The role involves a significant amount of collaboration across teams, which may appeal to those who enjoy a dynamic work environment. However, the spec doesn't clarify how much direct team management is involved.

Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 99% of primary care deserts.

Ro is consistently recognized as a top workplace in Health Care, in New York, and for Women and Parents—earning more than 20 honors from Fortune, Great Place to Work, and PEOPLE since 2021. In 2025 alone, we ranked top 5 among medium workplaces in Health Care and New York, and top 50 nationwide.

As an Associate Director, Growth, you’ll drive profitable acquisition growth across Ro’s sexual health, dermatology, and fertility businesses. You’ll serve as the quarterback driving prioritization and execution across the full paid channel mix, including paid social, search, YouTube/online video, affiliate, creator/celebrity partnerships and offline (TV, audio, podcasts), working closely with channel managers to plan, prioritize, and deliver results within CPA and payback/LTV guardrails. This role is highly cross-functional and collaborative.

You’ll work closely with channel managers, designers, copywriters, product marketers and others to drive forward new patient acquisition and business results for the Sexual Health, Dermatology and Fertility categories. In particular, you’ll have a strong performance creative orientation and will direct a high performing and scalable creative pipeline to provide our paid channels with an ample volume of assets to fuel performance.

Reporting into Ro’s SVP, Growth, this is both an individual contributor and a leadership role on Ro’s Growth team that will have dotted line oversight to channel managers, CRM leads and other Growth team members dedicated to the Sexual Health, Dermatology and Fertility (SDF) categories.

Skills & Tags

go ai product design

Aplyr's read

Ro is redefining healthcare access through telehealth, attracting professionals passionate about tech-driven patient care and operational efficiency.
Synthesized from recent postings & public sources

What's promising

•Ro offers innovative telehealth services, expanding access to healthcare.
•The company is rapidly growing, with diverse roles in tech, pharmacy, and clinical operations.
•Ro emphasizes affordability and accessibility in healthcare, aligning with consumer needs.

What to watch

•The telehealth market is competitive, with many players vying for dominance.
•Regulatory changes in healthcare could impact Ro's business model.
•Dependence on virtual services may limit patient engagement and satisfaction.

Why Ro

•Ro integrates telehealth with direct-to-consumer prescription delivery.
•The company employs a wide range of roles, from tech to pharmacy, under one roof.
•Ro's mission-driven approach focuses on empowering individuals with affordable healthcare solutions.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Ro

Ro

ro.co

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Ro is a healthcare technology company that provides telehealth services and prescription medications directly to consumers. Their mission is to empower people to take control of their health through accessible and affordable healthcare solutions.