Account Manager, Social

1825 - Account Manager, Social - MM&D

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About WPP 650

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

This is meaningful work with real-world impact – the kind you can point to with pride.

Role Summary and Impact

As a Paid Social Account Manager, you will play an integral role in the day-to-day running of busy client accounts, ensuring flawless paid social campaigns. You will develop comprehensive media plans, oversee campaign execution, and drive performance optimization across key social channels. Working closely with the Account Director, you will support and mentor team members, contribute to advanced features and strategies, and act as a key point of contact for clients and partners, contributing insightful data analysis and recommendations within the WPP Open ecosystem.

Reporting Structure: Reports to Paid Social Account Director.

Key Responsibilities

• Campaign Management:
• Develop comprehensive paid social media plans (+ supporting material) aligned with client objectives and KPIs, clearly articulating the rationale for proposed tactics.
• Responsible for end-to-end setup of paid social campaigns, utilizing advanced features (e.g., bid rules, 3rd party tools) to achieve results.
• Oversee and ensure regular Quality Assurance (QA) checks, monitoring campaign performance, pacing, troubleshooting, and optimizing to improve performance.
• Produce detailed and accurate weekly/monthly campaign performance reports and insightful commentary, including end-of-campaign reporting and quarterly/annual reviews.
• Identify trends and recommend on-platform actions to capitalize/mitigate these trends.
• Client & Partner Management:
• Act as a key social point-of-contact for clients, ensuring confidence in the team's output and supporting client calls/presentations.
• Demonstrate a deep understanding of media/technology developments, identifying opportunities to test and innovate in paid social, and building relationships with key media partners (Meta, TikTok, Pinterest etc.).
• People Development & Support:
• Work with your line-manager to effectively manage and prioritize workloads for team members.
• Mentor and support team members, leading by example and assisting with their training and development.