Influence Manager (Global Beverage Client)

Influence Manager (Global Beverage Client)

 

Department: PR & Influence 

Location: London  

Contract type: 12- Month Fixed-Term Contract 

Full Time/Part time: Full Time 

Reporting into: Account Director / Business Director   

 

About Ogilvy:  

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard.   

  

In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.  

 

The Role: 

As an Influence Manager at our agency, you will be an essential part of our influencer proposition, covering the full range of influencer work. At Ogilvy, our influence team are trained and treated as specialists and play a critical role in contributing to the influencer strategy and creative output, recommending objectives, targets, action plans, calendar, and budgets. Your strategic thinking and creativity will help develop best-in-class ongoing influencer programs for our diverse range of clients, integrating them into the overall strategy for owned, earned, and paid channels. 

We work with some of the biggest brands in the world and pride ourselves on our high standards and award-winning work. We are part of the PR, Influence and Social Agency and we work in hybrid teams across clients which helps our specialists have a deep understanding of the earned media approach which benefits our creative strategy and client results. 

In this role, you will be responsible for the day-to-day running of influencer campaigns, from identification, vetting, negotiation and implementation to overseeing and reporting. You will work collaboratively with media, PR, social, brand activation, digital, and all other stakeholders – internal and external, to deliver exceptional campaigns for our clients. As part of any role in our team your responsibilities will include managing the influencer database, ensuring it is up-to-date, and staying up-to-date with cultural/social trends and customers' views and attitudes. 

We are looking for a self-motivated, action-oriented, and ambitious individual with a positive "can-do" attitude who really understands the landscape and the power and flexibility of influencer campaigns and activations to achieve brand objectives. You will have a keen interest in all things social and be an avid follower of relevant news and trends. You will also have experience in building consistently productive relationships and strong stakeholder management skills. In addition, you should have proven experience in integrating digital and social media into campaign activity. 

 

Key Responsibilities: 
 

• To work with the Head of Influence and an Influence Executive to develop the client portfolio to increase their market share with the influencer strategy 

• The role involves leading the influencer plan across brands and working with the integrated Ogilvy team to support all brand activity 

• Actively contribute to the Influencer strategy by recommending objectives, targets, action plans, calendars, and budgets. 

• Align and collaborate with media, PR, social, brand activation, digital, and all other stakeholders, internal and external, to deliver best-in-class campaigns for our clients. 

• Identify and nurture client-appropriate talent opportunities and relationships to help deliver the influencer program for clients. 

• Manage the day-to-day running of influencer campaigns, from identification and implementation to overseeing and reporting. 

• Maintain and build successful client relationships, selling in ideas and content streams in quick turnaround and high-pressure situations. 

• Present creative and sell content solutions to internal stakeholders and new and existing clients. 

• Building client trust and relationships to deliver great results and continue to increase the influence portfolio of brands  

• Manage influencer posting across the year, ensuring regulations are met, brand sentiment is high and influencers are brand advocates delivering great work. 

• Develop the campaigns  

 

General Responsibilities: 
 

• Manage the influencer database and ensure it is up-to-date. 

• Stay up-to-date with cultural/social trends and customers' views and attitudes. 

• Assist in the development and participation in promoting our influencer offering across the business. 

• Support additional projects as required, such as new business pitches, market reviews, and competitive trends.