Senior Manager, Demand Generation

Position Overview

The Senior Manager, Demand Generation is a delivery‑driven marketing operator responsible for executing and optimizing integrated demand generation programs across the full funnel, including account-based marketing (ABM) strategies that drive measurable revenue impact. The role centers on hands‑on digital execution across email, paid media, social, retargeting, webinars, and ABM experiences.

As a senior individual contributor, this role works closely with Sales, Customer Marketing, Product Marketing, and Revenue Operations to drive scalable demand generation and pipeline creation across target segments and accounts. Beyond contributing to strategy, the role functions as the execution engine for marketing—owning campaign planning, documentation, briefs, timelines, cross‑functional coordination, and activation.

The ideal candidate blends full-funnel digital execution skills and operational excellence with a builder mentality. They personally build and launch campaigns in HubSpot and related platforms, run rapid experiments, and operate with a test‑and‑learn mindset. They thrive in resource‑constrained environments, find creative ways to move quickly, and consistently deliver measurable impact on pipeline creation, deal acceleration, and account expansion.

Work Arrangement: ​Remote​

Location Requirement: Flexible across U.S. time zones

Responsibilities

Demand Generation Strategy, Planning & Pipeline Ownership

• Own demand generation strategy and pipeline contribution across priority segments, defining campaign plans, performance targets, and coverage goals to drive measurable pipeline growth and execution excellence.

• Translate commercial strategy and market insights into campaign roadmaps with clear objectives, KPIs, and pipeline coverage goals.

• Own the campaign planning and documentation infrastructure, including the marketing campaign calendar, cross-functional planning processes, briefs, timelines, and delivery standards.

• Develop campaign briefs, messaging frameworks, audience segmentation, and activation plans across digital, email, paid media, content, and partner channels.

• Identify whitespace and segment opportunities to accelerate acquisition, influence opportunities, and expand market presence.

• Ensure integrated campaigns seamlessly connect with targeted ABM initiatives and sales plays for a cohesive buyer experience.

Account-Based Marketing (ABM) as a Demand Gen Motion

• Lead ABM initiatives as a targeted demand generation motion for strategic and
  enterprise accounts.

• Partner with Sales and Sales Operations to support account tiering, prioritization models, buying group mapping, and engagement frameworks.

• Build multi-touch, multi-channel ABM programs aligned to buyer journeys—including personalized content, digital ads, outreach plays, and event strategies.

• Develop account intelligence and insights to inform personalization, messaging, and sales motions.

• Create campaign briefs and blueprints to drive consistency across Marketing, SDR, and Sales teams.

• Drive measurable improvements in account penetration, deal velocity, influence on pipeline, and expansion opportunities.

• Orchestrate coordinated account engagement across Marketing, SDR, and Sales.

Campaign Execution, Orchestration & Optimization

• Own full-funnel demand generation campaign execution across digital, email, paid media, webinars, events, and ABM programs.

• Own contribution to pipeline creation, acceleration, and conversion targets, with clear
  alignment to revenue goals and sales coverage models.

• Personally build and launch demand gen campaigns—creating assets, workflows, and engagement journeys directly in HubSpot and supporting tools.

• Design, build, and operationalize AI-powered agents across demand generation and event programs—including event intelligence, invitation orchestration, webinar production, executive follow-up, post-event conversion, and ROI analysis—to scale reach, improve efficiency, and extend engagement beyond live experiences.

• Build and optimize personalized journeys informed by account sig