Manager, Frontline Marketing

Confirmed live in the last 24 hours

Sony Music Entertainment (Global)

Asia, China, Beijing

On-site

Posted April 6, 2026

Job Description

This is a key role of the newly established Asia Repertoire team, focusing marketing and promotion of SME’s frontline Taiwan/Hongkong artists/music to mainland Chinese audience.

The Frontline Marketing Manager is responsible for planning and executing marketing campaigns for TWN and HKG’s RO teams for their frontline artists and new releases in Mainland Chinese audience.

This role focuses on driving awareness, engagement, and revenue through innovative marketing strategies across digital, social, and traditional channels.

What you'll do:

Campaign Strategy & Planning

Develop marketing strategies for new releases, ensuring alignment with artist positioning and business objectives.
Create integrated campaigns across digital, social, and offline platforms.

Execution & Coordination

Manage end-to-end campaign execution, including timelines, budgets, and deliverables.
Coordinate with TWN & HKG’s RO teams (A&R, digital, sales) and external partners (DSPs, media agencies).

Digital & Social Media Marketing

Drive artist visibility through social media, influencer partnerships, and paid advertising.
Optimize content for engagement and conversion across platforms.

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