About the role

Aplyr's Quick Take

This role is about managing and optimizing digital marketing strategies across multiple healthtech platforms. You'll work closely with marketing and design teams to create personalized user experiences and run experiments to improve conversion rates. It's primarily an individual contributor role focused on digital strategy and execution.

Good fit

Ideal candidates will have a background in digital marketing or UX design, with a few years of experience in conversion rate optimization. A proactive, data-driven mindset and the ability to collaborate effectively with cross-functional teams will help you thrive here.

Worth noting

The role emphasizes a culture of experimentation, which could be a great opportunity for those who enjoy testing and iterating on digital strategies. However, the spec is vague on day-to-day responsibilities, so expect some ambiguity in tasks.

HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:

1. We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care

2. We believe in technology as an enabler

3. We’re driven by helping customers attain better outcomes

This position is part of the Mable team.

About Mable

Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.

With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.

By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.

To find out more, visit https://mable.com.au/

About the role

As the Conversation Rate Optimisation and Personalisation Manager for our marketing websites, you will be responsible for helping develop and manage an experimentation and personalisation program across Mable, HomeMade, and other Attain Healthtech businesses.

Working closely with marketing, CX designers and developers, you’ll understand customer needs and the different journeys they require, and develop personalised journeys and experiments that optimise those journeys. We’re looking for someone who can help champion best-practice digital experiences and personalisation, foster a culture of experimentation and manage a testing and personalisation roadmap.

Skills & Tags

ai product design marketing

Aplyr's read

Mable connects individuals with caregivers through a tech-driven platform, enhancing life quality and offering flexible work for caregivers.
Synthesized from recent postings & public sources

What's promising

•Mable's platform offers a scalable solution to the growing demand for in-home care services.
•The company provides flexible working opportunities, appealing to caregivers seeking non-traditional work hours.
•Mable's recent hiring spree suggests strong growth and expansion potential.

What to watch

•The competitive landscape in healthcare technology may challenge Mable's market position.
•Reliance on a network of caregivers could lead to inconsistent service quality.
•Limited public information about Mable's financial health and long-term sustainability.

Why Mable

•Mable's focus on in-home support differentiates it from traditional healthcare providers.
•The platform's dual benefit model supports both care recipients and caregivers.
•Mable leverages technology to streamline the caregiver-client matching process.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Mable

Mable

mable.co

View company

Mable is a technology-driven platform that connects individuals with caregivers for in-home support services. By leveraging a network of qualified professionals, Mable aims to enhance the quality of life for those in need of assistance while providing flexible work opportunities for caregivers.