About the role

Aplyr's Quick Take

This role is about managing influencer partnerships for ZURU's FMCG brands, focusing on building relationships with creators to enhance brand visibility and sales. It's primarily an individual contributor position that involves negotiation and collaboration with marketing teams.

Good fit

Ideal candidates will have experience in influencer marketing, strong relationship-building skills, and a knack for creative content. A background in FMCG or consumer brands is a plus, along with a proactive and adaptable working style.

Worth noting

The role emphasizes working with a wide range of creators, from micro-influencers to larger partners, which may appeal to those who enjoy diverse collaboration. However, the posting lacks detail on specific performance metrics or success indicators for partnerships.

Do you love Influencer Marketing and Creator Partnerships? This will be an exciting role for you.

About ZURU

ZURU is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, our globally recognized and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.

Position Overview

The Creator Partnerships Executive will lead influencer and creator collaborations for ZURU Edge brands, driving high-impact partnerships that fuel brand awareness, engagement, and sales. This role is dedicated to building and managing relationships with creators, from micro-influencers to large-scale content partners, to deliver authentic, brand-aligned content.

You will work closely with the Brand Marketing, and Brand Engagement teams to identify, negotiate, and manage creators who can bring our toys to life across TikTok, Instagram, YouTube, and emerging platforms.

Skills & Tags

go ai marketing sales

Aplyr's read

Zuru is a dynamic player in the toy and consumer goods industry, attracting innovative professionals focused on technology-driven product development and marketing.
Synthesized from recent postings & public sources

What's promising

•Zuru is renowned for its innovative approach to toy and consumer goods design.
•The company offers diverse roles, from AI integration to marketing and legal counsel.
•Zuru's global presence provides opportunities for international career growth.

What to watch

•The fast-paced environment may lead to high pressure and demanding workloads.
•Limited public information about employee satisfaction and company culture.
•Potential challenges in aligning diverse product lines with cohesive brand strategy.

Why Zuru

•Zuru combines technology with traditional toy manufacturing for cutting-edge products.
•The company has a strong focus on integrating AI into its operations.
•Zuru's diverse product verticals include beauty, confectionery, and baby products.

Aplyr’s read is generated by AI from public sources. Was it useful?