About the role

Aplyr's Quick Take

This role is about leading marketing efforts for McIntosh and Sonus faber in the APAC region. You'll be responsible for creating and executing regional marketing strategies, managing budgets, and collaborating with sales teams and distributors to boost brand awareness and drive sales.

Good fit

Ideal candidates have several years of marketing experience in the luxury or audio sectors, with a strong understanding of regional markets. A collaborative working style and ability to manage multiple projects will help you thrive here.

Worth noting

The role involves significant cross-functional collaboration and requires managing Chinese social media, which may be a unique challenge for those unfamiliar with the market. The emphasis on localizing global strategies could indicate a fast-paced, adaptive environment.

At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.

Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.

Job Description

The APAC Marketing Manager leads marketing strategy and execution for McIntosh and Sonus faber across the Asia Pacific region. This role translates global direction into impactful regional brand initiatives, while owning the planning and budgeting process to drive both marketing effectiveness and business growth.

Roles & Responsibilities:

Planning & Activations

Develop and own the regional activation plan, calendar, and budget, in alignment with global strategy and regional sales priorities.
Build and execute regional marketing initiatives to drive brand awareness, consideration, and demand among four key audiences: existing audiophiles, new luxury buyers, design advisors, and aspiring luxury buyers.
Localize global brand activations and partnerships to meet regional market needs and support sales growth.

Customer Enablement

Build and maintain relationships with regional distributors and dealers to support local activations and inform the broader customer support framework.
Lead the rollout of marketing assets and guidelines across regional dealers, distributors & sales channels.

Reporting & Insights

Partner with regional sales teams, distributors, and dealers to gather local market insights that inform regional and global strategy.
Set KPIs for regional activities, generate reports to evaluate performance, and share learnings to optimize future marketing efforts.

Cross-Functional Collaboration

•   Work cross-functionally with the Group Marketing Center of Excellence (COE) team in China for Chinese market initiatives.
•   Partner closely with APAC sales team to enable dealer & distributor support and regional growth objectives.
•   Manage Chinese social media platforms (e.g. WeChat, Red) in partnership with Global creative team and Marketing Group COE
•   Support regional PR efforts in coordination with the local PR manager and global PR team to amplify brand visibility in key markets.
•   Coordinate with Automotive teams (Bose & partner OEMs) on regionally relevant partnership activations

Experience

8+ years of experience in marketing program or project management, preferably in a corporate or global setting.
Proven experience managing cross-functional marketing initiatives from strategy through execution.
Strong background in campaign planning, product launches, and go-to-market strategies.
Experience working with creative teams, product marketing, and sales enablement.

Skills

Exceptional project management and organizational skills.
Strong communication and stakeholder management abilities.
Ability to manage multiple complex projects simultaneously under tight deadlines.
Analytical mindset with experience in performance tracking and reporting.
Comfortable working in fast-paced, matrixed environments.

Details

Location: Flexible, greater APAC
Availability to travel minimum 2-3 weeks per quarter
Language: English fluency mandatory, additional languages an added bonus

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Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.

Skills & Tags

marketing

Aplyr's read

Bose is a leader in audio innovation, attracting talent passionate about cutting-edge sound technology and immersive listening experiences.
Synthesized from recent postings & public sources

What's promising

•Bose is renowned for pioneering noise-canceling technology, setting industry standards.
•The company invests heavily in R&D, fostering innovation in audio engineering.
•Bose offers diverse roles, from software engineering to industrial design, appealing to various skill sets.

What to watch

•Bose operates in a highly competitive consumer electronics market, facing pressure from new entrants.
•The company's focus on premium products may limit its market share in budget segments.
•Limited public information about Bose's internal culture and work-life balance.

Why Bose

•Bose's commitment to sound quality and innovation differentiates it in the audio equipment industry.
•The company has a strong legacy of audio research and development.
•Bose's proprietary technologies are integral to its brand identity and market positioning.

Aplyr’s read is generated by AI from public sources. Was it useful?