Senior Executive - Analytics

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

3 best things about the job:

1. Most Dynamic Data and Technology Innovation led work environment
2. Client centric approach – Based out of Client location – direct action ability
3. Get to work with best clients in the industry
4. Part of most exciting innovation hub – Content/ Creative/ Insights/ ORM

In this role, your goals will be:

In three months:

• Individually contribute at Command Centre and streamline operations/ reporting with minimal supervision
• One big win with Insights driving action ability towards Media, Communication, Campaign
• Learning/ Certifications

In six months:

• Identified and Integrated additional data sources to add richness of Insights and strategy
• Executed 3 critical campaigns from conceptualization to delivery (Integrating Media and Communication)

In 12 months:

• Emerged as the go-to person both internally and amongst clients for digital solutions.
• Become proficient in escalation handling and resolve conflicts.
• Successfully mastered the art of winning pitches and awards.
• Evaluated new data and technology partners to solve a business challenge.

What your day job looks like:

• Fun, Relaxed and highly motivated work environment
• You will be coordinating on deliverables internally and externally
• You will continuously re-invent the insights engine and translate it into more structured outcome.

What You'll Bring

• Based on client requirements, work with the larger GroupM team in identifying solutions, evaluate partners, create project plans and manage those projects
• Pro-actively identify opportunities / projects that are relevant and aids client's business
• Understand client objectives, category/competitive trends for various product categories
• Explore and evaluate external partners on an ongoing basis.
• Innovate on process – automated and manual to achieve operational efficiency and better quality of insights and reports
• Timely and quality execution of existing listening/insight projects with set objectives defined by agency and client
• Tracking time-resource engagement for all projects to ensure timely deliveries
• Consult with client / agency to better reports and make them insightful and value adds for clients with live recommendations
• Understanding of Quantitative and Qualitative research techniques
• Know your tool well – Knowledge on social listening tools.
• Understanding of Content & Social Media platforms
• Strong grasp on technology
• Understand client objectives, category/competitive trends for various product categories
• Experience with data verification, quality control and analytics.
• Experience presenting deliverables with commentary, verbatim and visualization of data through PowerBI
• Working on new Business pitches and proposals.

Minimum Qualifications

• Graduate/ Post Graduate – Management/ Statistics/ Research
• Abreast with the latest tools & innovative research methodologies
• Around 1–2 years of relevant experience
• Experience in a market research firm, a market intelligence division of an IT MNC or Software industry, looking to further their career in Consulting and advisory
• Experience in the FMCG/ Banking/ Financial Services industry with marketing and product management portfolios is advantageous
• Good research skills, including data processing, and experience in applying professional consulting and research models
• Effective in both verbal and written communication when presenting/ packaging research deliverables to clients and the public
• Must be numerically inclined and extremely comfortable in a data-intensive role
• Excellent written and verbal skills in English
• Excel in executing in an orderly, organized, and structured fashion
• Able to multi-task and have a strong capability to meet demanding timelines and customer expectations
• Enjoy working in a fast-paced environment with the ability to learn and master new areas quickly
• Excellent PowerPoint skills

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

#LI-Promoted