Global Influencer Marketing

Youdao is a leading intelligent learning company under NetEase, dedicated to developing innovative, AI-driven educational products and services. With a mission to empower users through advanced learning technologies, Youdao offers a range of digital tools and platforms that support language learning, academic education, and professional development worldwide. Join us to make a meaningful impact in the evolving world of online education and learning solutions.

 

Responsibilities:

• Utilize key overseas social media platforms, including YouTube, Instagram, TikTok, and others, to identify and evaluate gaming influencers based on advertiser requirements, focusing on high-quality accounts with strong content and engagement. Assist in negotiating collaboration pricing.
• Support the management of KOL (Key Opinion Leader) marketing campaigns, participating in tasks such as script development, progress tracking, video translation, and post-campaign analysis.
• Respond promptly to assignments, ensuring timely and high-quality delivery.

 

Required Qualifications:

• 1-3 years within the influencer marketing space or equivalent experience
• Familiarity with popular gaming titles (e.g., Minecraft, Roblox) is preferred.
• Strong proficiency in various social media platforms, especially international ones.
• Ability to work effectively in both English and Chinese, with strong reading and writing skills in both languages.
• Excellent communication and teamwork skills, with a proactive approach to responding to tasks and feedback.