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Marketing Analyst & Specialist

SWISS KRONOSWISS KRONO·Manufacturing

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About the role

At SWISS KRONO, our people are the driving force behind our success. With nearly 5,000 employees worldwide, we are powered by individuals who bring passion, ideas and commitment to work every day. We are proud of our motivated, loyal and high‑performing workforce—and they are proud to be part of a global leader in the wood‑based products industry.

Position Summary:

The Marketing Analyst & Specialist is responsible for managing the SWISS KRONO and TruWood brands, coordinating print and digital marketing collateral, and analyzing marketing performance to support strategic decision-making. This position combines marketing execution with market research, data analysis, and reporting to strengthen brand visibility, customer engagement, and business growth.

Duties/Responsibilities:

  • Manage the SWISS KRONO and TruWood brands by:
    • registering and maintaining trademarks;
    • optimizing branded searches;
    • completing Declare label and NAF third-party audits and renewals;
    • posting and tracking social media content on Facebook; and
    • providing specifiers appropriate documentation for green projects.
  • Manage print and digital marketing collateral in collaboration with the sales team to include its design, production, and distribution.
  • Responsible for collateral development, packing, photography, and coordination with the sales team.
  • Ensure marketing collateral is accurate and current.
  • Optimize website content and digital marketing campaigns to improve visibility, engagement, and user experience.
  • Manage trade shows and exhibits.
  • Direct, plan, buy, and track annual media.
  • Responsible for website management to ensure TruWoodsiding.com and SWISS KRONO/PineParticleboard.com sites are accurate and current.
  • Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs), lead generation, website traffic, and engagement metrics.
  • Coordinate with sales manager on new product rollouts. 
  • Remain current on FSC marketing requirements.
  • Independently manage multiple marketing projects and priorities with limited day-to-day supervision.
  • Order company and marketing tools as approved by management.
  • Maintain various industry subscriptions, memberships, listings, and biographies as directed by the General Manager.
  • Manage special projects assigned by the General Manager.
  • On-site attendance is essential to effectively perform the listed duties and responsibilities. Preferably located in Klamath Falls, OR.

Required Skills and Abilities:

  • Strong interpersonal, negotiation, and presentation skills.
  • Strong verbal and written communication skills.
  • Strong attention to detail and organizational skills.

Education and Experience:

  • Two (2) to five (5) years of experience in marketing, communications, brand management, sales support, digital marketing, or a related field required.
  • Bachelor’s degree in marketing, Business Administration, Communications, Public Relations, Analytics, or a related field; or an equivalent combination of education and experience.
  • Manufacturing, building products, industrial, or business-to-business (B2B) marketing experience is a plus.

Environmental Conditions:

May be exposed to dust, noise, trip hazards, and variable weather and temperatures. 

Required Personal Protective Equipment:

Positions may require Personal Protective Equipment (PPE) at specific times. Examples of PPE which may be required include high visibility garments, hand protection, eye protection, hearing protection, a hard hat, and foot protection.

EEO: SWISS KRONO USA is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Skills & Tags

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Aplyr's read

SWISS KRONO is a global leader in wood-based manufacturing, attracting skilled professionals in engineering, production, and logistics to innovate in sustainable building materials.

Synthesized from recent postings & public sources

What's promising

  • SWISS KRONO is a leader in wood-based product manufacturing with a strong global presence.
  • The company offers diverse roles, from engineering to logistics, indicating a broad skill demand.
  • SWISS KRONO invests in sustainability, focusing on eco-friendly building materials.

What to watch

  • The manufacturing sector can be susceptible to economic fluctuations affecting job stability.
  • Limited public information about career growth opportunities within SWISS KRONO.
  • The company operates in a highly competitive market with constant pressure on innovation.

Why SWISS KRONO

  • SWISS KRONO specializes in laminate flooring and OSB, setting it apart in the wood-based product industry.
  • The company provides specialized roles like Heizwerkführer and Holzbauingenieur, reflecting a niche focus.
  • SWISS KRONO emphasizes sustainability in its manufacturing processes, appealing to environmentally conscious job seekers.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About SWISS KRONO

SWISS KRONO GROUP is a leading manufacturer of wood-based products, specializing in laminate flooring, particleboard, and OSB (oriented strand board).

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