名單行銷活動與客群經營規劃人員

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

電銷競賽活動規畫舉辦
業務制度規劃與維護

1. 名單行銷活動與客群經營規劃（核心職責）

負責名單行銷活動與客群經營之策略規劃與企劃執行，包含既有名單之年度與每月經營策略、名單運用與溝通企劃設計、直效行銷既有客戶經營、MGM 活動歷程規劃，以及設計相關行銷機制以深化客戶與業務之長期互動關係，並透過成效分析持續優化行銷與名單策略。

2. 行政與營運支援（支援性職責）

支援名單行銷活動與部門業務運作，包含行政作業、管理資訊與報表整理、通路與專案行政支援、系統與權限需求申請，以及配合內外部查核之資料整理作業。

工作經驗

• 2–5 年以上行銷、名單經營或直效行銷相關工作經驗
• 曾實際參與或主責下列其中一項以上者尤佳：
  • 名單型行銷活動規劃與執行
  • 既有客戶經營（CRM、回購、交叉銷售、會員經營等）
  • 推薦制／MGM／會員類型活動
  • 與銷售單位或業務通路合作之行銷專案

必要能力與特質

• 具備行銷企劃與策略思維，能從目標、客群、機制到成效進行規劃
• 能獨立執行名單或客群經營相關專案，並掌握進度與成果
• 對數據具基本敏感度，能理解並解讀活動成效、轉換或使用狀況
• 具跨部門溝通能力，能與業務、通路、行銷、系統單位協作
• 做事有條理，能在企劃與行政支援間取得平衡

 

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.