Branded Products PNW Territory Manager (Turf & Ornamental)

Role Overview:

The Branded Products Pacific Northwest Territory Manager – Turf & Ornamental is responsible for driving sales growth and market adoption of Wilbur-Ellis branded products, focused on the Turf & Ornamental markets including Golf, Turf/Landscape, Nursery/Greenhouse, and Vegetation Management.

This role serves as the primary field-based technical and commercial expert for branded products, working closely with customers, distributors, and internal sales teams to deliver value through data-driven recommendations, education, and execution of regional business plans. The Territory Manager collaborates closely with Product/Portfolio Management, Strategic Marketing, and R&D to ensure market feedback, product positioning, and local execution align with broader portfolio strategies.

A Sample of What You’ll Do in This Role:

• Drive sales growth and market penetration of Wilbur-Ellis branded products within Turf & Ornamental (T&O) segments including Golf, Turf/Landscape, Nursery/Greenhouse, and Vegetation Management.
• Build, manage, and expand relationships with key accounts, distributors, and influencers within the professional T&O market.
• Promote and deliver research data, field trial results, and technical insights to support branded product positioning and validate local fit.
• Advocate for branded solutions that deliver measurable customer value.
• Lead and support internal sales team, dealer, and end-user training and events.
• Provide regional pricing guidance and market intelligence.
• Develop and execute annual territory business plans.
• Communicate product updates and launch initiatives.
• Collaborate with Product/Portfolio Management and Strategic Marketing.
• Support forecasting and internal systems (PROS, ADAPT, Business Planning tools).

What You Bring to This Role:

• 5+ years of sales or technical sales experience
• Strong agronomic or horticultural background
• Experience interpreting research trials and data
• Understanding of plant nutrition, fertilizer, biological and synthetic products
• Experience with marketing program execution
• Experience managing a sales portfolio and forecasts
• Working knowledge of pricing and margin principles
• Willingness to travel up to 50%

What Makes You a Great Fit:

• You have solid leadership and relationship-building skills
• You’re a creative and critical thinker
• You’re comfortable serving as the voice of the market
• You have excellent written, verbal, and presentation communication skills
• You have strong organization and time management skills
• You have the ability to influence without formal authority

Compensation and Benefits:

• In compliance with all states and cities requiring transparency of pay, the base compensation for this position ranges from $115,400 to $151,620. Note that salary may vary based on location, skills, and experience.  
• This position is eligible for an annual discretionary bonus and vacation, holidays, health, dental, vision, mental health, and retirement plan participation, including an employer contribution of up to 7% into your 401(k). Follow this link for more information regarding Wilbur-Ellis employee benefits: https://mywebenefits.com/