Senior Global Integrated B2B Marketing Manager, Wolt for Work

As the Senior Global Integrated B2B Marketing Manager for Wolt for Work, you will own the end-to-end marketing direction for one of Wolt’s most strategic B2B business units. You will act as the marketing lead for Wolt for Work, responsible for turning business goals into clear priorities, strong narratives, and focused go-to-market execution across markets.

What you’ll be doing

This role is about direction, judgment, and orchestration. You will work with specialized B2B marketing functions such as product marketing, content, paid, lifecycle, events, creative, brand, and PR, who own craft and execution. Your job is to make sense of it all, ask the hard questions, challenge assumptions, and ensure everything ladders up to one cohesive strategy that drives growth.

You will operate as a senior, trusted partner to product and commercial leaders, leading through influence rather than people management, and acting as a force multiplier for the entire marketing organization.

Day-to-day in this role, you’ll:

• Own the global integrated marketing strategy and initiative roadmap for Wolt for Work, aligned with business, product, sales, and regional priorities
• Act as the main marketing lead for the Wolt for Work business unit, partnering closely with global and local product and commercial stakeholders
• Translate business goals into clear, focused 360-degree marketing plans across the funnel
• Bring together product marketing, content, paid, lifecycle, events, brand, creative, and PR into cohesive GTM programs, while functions own execution
• Own selected global and market-level initiatives end-to-end, from problem definition to delivery and impact measurement
• Define priorities and make clear tradeoffs to ensure focus on the highest-impact opportunities
• Shape the Wolt for Work narrative in the market, including brand positioning, key messages, and external storytelling
• Define and track success metrics across awareness, adoption, and revenue, turning performance into clear insights and recommendations
• Manage allocated campaign budgets with accountability for impact and ROI
• Identify gaps, missed opportunities, and risks early, and actively push for better focus, quality, and outcomes
• Drive alignment and momentum across teams and senior stakeholders without direct authority

Our humble expectations

• Proven experience owning integrated B2B marketing in a complex, fast-moving, or multi-market environment
• Strong cross-functional marketing background, with hands-on understanding of demand generation, product marketing, lifecycle, content, and brand, even if you did not specialize in all of them
• Strategic and commercial mindset, comfortable owning direction, prioritization, and outcomes
• Confidence to challenge, ask tough questions, and push for clarity while remaining collaborative and constructive
• Ability to create structure and focus in ambiguous or loosely defined situations
• Demonstrated ability to lead through influence and build trust with senior stakeholders
• Strong analytical skills, including defining KPIs and using data to guide decisions
• Clear, confident communicator who can align teams around a shared direction
• Fluent (C2-level) in both German and English.
• Experience in SaaS, platforms, or multi-product B2B businesses is a strong plus

What we offer

• The opportunity to build so