About the role
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About Harry’s Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer’s routine. Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources. Harry’s is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. |
The Harry's working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom!
About the Role
Growth marketing is being rewritten in real time — by creators, by platforms, and by the collapsing line between community, performance, and commerce. We’re hiring a VP of Growth Marketing & Social Commerce to architect what growth looks like next across Harry’s, Flamingo, Lume, and Mando.
Reporting to the CMO of Harry’s and Flamingo, this role sits at the intersection of growth marketing, creator economics, and social commerce. You will own growth for Harry’s and Flamingo end-to-end — and define how creator-led performance (influencer, affiliate, TikTok Shop) scales from emerging channels into a durable growth engine across our entire portfolio.
We believe creator-led, highly metricized marketing models are central to the future of performance marketing. At the same time, scaled growth still requires excellence across traditional performance channels such as paid social, search, video, and audio. This role brings both together into a single, integrated growth system.
This is not a channel owner role — and it’s not about optimizing one lever in isolation. This is a growth architect role, built for a leader who wants to design systems, not just manage spend, and who is not willing to settle for the status quo.
What You’ll Do
Set the Growth Vision
● Define the vision, strategy, and operating model for across direct response channels, creator-led performance marketing, affiliate marketing, TikTok Shop, and performance creative.
● Integrate traditional performance channels wi
Aplyr's read
Harry's is a men's grooming brand focused on quality and sustainability, attracting professionals passionate about innovative consumer goods and strategic growth.
What's promising
- •Harry's offers high-quality grooming products at accessible prices, appealing to cost-conscious consumers.
- •The company emphasizes sustainability, aligning with environmentally-conscious values.
- •Harry's has a strong focus on craftsmanship, ensuring product quality and differentiation.
What to watch
- •Competition in the grooming industry is intense, with many established brands.
- •Sustainability initiatives may increase operational costs.
- •Expansion into international markets poses logistical challenges.
Why Harry's
- •Harry's integrates craftsmanship with modern design in its products.
- •The company prioritizes sustainability, using eco-friendly materials.
- •Harry's direct-to-consumer model allows for competitive pricing and customer engagement.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Harry's
Harry's is a men's grooming brand that offers high-quality shaving products and personal care items at an accessible price point. Founded with the mission to provide a better shaving experience, Harry's has made a significant impact by emphasizing craftsmanship and sustainability in their product offerings.
