Growth Marketing Manager

As a core member of Spire’s Growth Marketing and Go-To-Market team, the Growth Marketing Manager is responsible for planning, executing, and optimizing go-to-market campaigns, demand generation activations and lead generation programs across Spire’s SaaS and Data-as-a-Service (DaaS) product lines, serving both commercial and government markets.

You are a hands-on executor who translates strategy, messaging, and GTM priorities into high-performing campaigns that generate engagement, pipeline, and measurable sales impact. You work at the intersection of Brand, Demand, Product Marketing, and Sales to ensure campaigns are relevant, timely, and operationally excellent. 
This role is execution-focused and impact-driven. You own day-to-day GTM activation while continuously improving how campaigns are planned, launched, measured, and scaled. 

Your responsibilities 

Lead Generation & Demand Generation Execution 

• You will plan, execute, and optimize marketing campaigns across regions and business lines, ensuring alignment with GTM priorities and Sales needs. 
• Your responsibilities include:
  • Executing integrated campaigns across digital, content, events, and field activations e.g. inbound/outbound lead gen programs, content syndication, webinar/event-driven demand capture, ABM campaign execution, lead scoring and nurture workflow management, and digital demand generation (paid media, SEO/SEM support, social campaign
  • Supporting product, solution, and partner launches with coordinated GTM execution
  • Translating campaign briefs and messaging frameworks into executable activation plans
  • Managing timelines, assets, and stakeholders to ensure on-time, high-quality delivery 

GTM Coordination & Sales Alignment 

• You will work closely with Sales, SDRs, and Product teams to ensure marketing activation supports pipeline creation and sales execution.
• This includes: 

• • Aligning campaign goals with Sales priorities and target accounts 
  • Supporting MQL to SQL flow with clear handover logic and activation timing 
  • Enabling Sales with campaign assets, messaging, and launch toolkits
  • Collecting sales feedback to optimize future activations 

 

Content & Asset Orchestration 

• You will coordinate the production and deployment of campaign assets in alignment with brand and messaging guidelines.
• Your responsibilities include: 

• • Monitoring campaign KPIs such as engagement, MQLs, SALs, SQLs, and pipeline contribution 
  • Analyzing performance data to identify optimization opportunities 
  • Reporting results and learnings to Growth Marketing and GTM stakeholders 
  • Applying insights to improve future GTM motions and activation frameworks 

 

Performance Tracking & Optimization 

• You will be accountable for tracking campaign performance and continuously improving results.
• This includes: 

• • Monitoring campaign KPIs such as engagement, MQLs, SALs, SQLs, and pipeline contribution
  • Analyzing performance data to identify optimization opportunities
  • Reporting results and learnings to Growth Marketing and GTM stakeholders
  • Applying insights to improve future GTM motions and activation frameworks 

 

Process & Operational Excellence 

• You help build repeatable, scalable activation processes that increase speed and quality of execution.
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