About the role

Aplyr's Quick Take

This role is about managing and executing marketing strategies specifically for the Canadian market at doTERRA. You'll be responsible for developing campaigns, analyzing market data, and collaborating with teams and vendors to enhance brand presence in Canada. It's an individual contributor role focused on strategic execution rather than people management.

Good fit

Ideal candidates have around 5 years of marketing experience, particularly in a managerial or strategic role. A background in consumer goods or a similar industry, along with strong analytical and project management skills, will help you thrive here.

Worth noting

The position emphasizes cross-functional collaboration and vendor management, which may require strong interpersonal skills. The role also involves a significant amount of data analysis to inform marketing strategies, which could be a red flag for those less comfortable with analytics.

At doTERRA we encourage all employees to seek out opportunities that will expand their skill set. We strive to help achieve personal career goals by providing opportunities of growth and movement throughout the company.

Marketing Manager / CANADA market

Job Description

Manages and executes marketing strategies, programs, and campaigns that advance brand and product objectives while driving the growth and development of the Canadian market. Translates marketing vision into actionable plans, timelines, and deliverables, balancing short-term needs with longer-term brand, product, and market development priorities. Partners with cross-functional teams and external vendors to develop materials, promotions, and messaging tailored to Canadian customer segments. Uses market, customer, and performance data to evaluate results, identify growth opportunities, and recommend improvements.

Job Responsibilities

Lead planning and execution of brand and product marketing strategies, programs, and initiatives aligned to business priorities and to the growth of the Canadian market.

Define target customer segments and develop clear positioning and messaging to support brand, product, and market development goals in Canada.

Identify and pursue opportunities to expand brand and product presence, awareness, and market share within the Canadian market.

Translate marketing objectives into project plans, scopes, timelines, and budgets; track progress and adjust plans as needed.

Develop and coordinate marketing campaigns, promotions, and supporting materials for all leaders and Wellness advocates that contribute to the growth of the Canadian market.

Partner with cross-functional teams to align on requirements, timelines, approvals, and launch readiness.

Manage relationships with external vendors and agencies, including selection support, briefing, deliverable review, and budget tracking.

Establish and maintain marketing performance metrics; monitor results and report insights to guide decisions and support Canadian market growth strategy.

Conduct or coordinate market and competitor analysis to identify opportunities, risks, and emerging trends specific to the Canadian landscape.

Ensure marketing materials and messaging are accurate, consistent, and aligned with brand standards while remaining relevant to the Canadian market and customer base.

Identify process improvements to increase marketing effectiveness, efficiency, and scalability.

Job Qualifications

5 years of relevant marketing experience as an individual contributor, plus 3 years of team leadership experience.

Experience developing and executing marketing strategies, campaigns, and programs to support brand and product objectives.

Ability to translate marketing goals into actionable project plans, timelines, and measurable outcomes.

Working knowledge of marketing research, performance measurement, and basic analytical methods to evaluate results.

Strong collaboration & communication skills, including experience partnering with cross-functional teams and coordinating work through influence.

Experience managing vendors or agencies, including scoping work, reviewing deliverables, and tracking budgets.

Clear written and verbal communication skills, with the ability to translate complex information into appropriate audience messaging.

Disclaimer
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice.

doTERRA International, LLC. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability.

Skills & Tags

marketing

Aplyr's read

doTERRA is a wellness company focused on essential oils, attracting employees passionate about natural health solutions and innovative product development.
Synthesized from recent postings & public sources

What's promising

•Strong growth in the wellness industry fuels company expansion.
•Diverse roles offer opportunities across various departments like IT, production, and customer service.
•Focus on natural products aligns with increasing consumer demand for holistic health solutions.

What to watch

•Criticism exists over the efficacy of essential oils in mainstream healthcare.
•Limited public information about career advancement paths within the company.
•Dependence on essential oils market may limit diversification.

Why doTERRA

•doTERRA emphasizes natural health solutions through essential oils.
•The company has a strong community focus with wellness advocates.
•Offers roles in both corporate and fulfillment center environments.

Aplyr’s read is generated by AI from public sources. Was it useful?

About doTERRA

doTERRA

doterra.com

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doTERRA International LLC is a wellness company that specializes in essential oils and related products, promoting health and well-being through natural solutions.