About the role

Aplyr's Quick Take

This role is about leading Glovo's advertising business in Romania, focusing on building partnerships with media agencies and brands. It's a strategic position that requires both execution and development of a sustainable business model for brand advertising. You'll be managing a cross-functional team and driving growth in this area.

Good fit

Ideal candidates have significant experience in advertising or media partnerships, likely in a leadership role. A strategic mindset and strong relationship-building skills are essential, along with a willingness to innovate and take risks.

Worth noting

The role emphasizes building a new business vertical, which may involve uncertainty and requires a proactive approach. The focus on creating a 'non-vanilla culture' suggests a dynamic work environment that may appeal to those looking for a less conventional corporate experience.

If you’re here, it’s because you’re looking for an exciting ride.

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone.

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together.

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 25 countries.

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique?

Our culture and strong values.

Our career development philosophy.

Our commitment to being a force for good.

We have a vision: To give everyone easy access to anything in their cities. And this is where your ride starts.

YOUR MISSION

As Head of Brand Ads, you’ll take Glovo’s advertising business to the next level — evolving it from a high-potential unit into a strategic, scalable, and profitable business. You’ll lead a cross-functional team, develop high-impact partnerships with media agencies and global brands, and shape how advertisers engage with Glovo’s unique ecosystem.

You will not only execute but build: the business model, the partnerships, and the organization needed to make Glovo a reference player in retail and brand media.

THE JOURNEY

Build and Scale the Brand Ads Business:

Develop a long-term commercial and operational plan to make Glovo’s Brand Ads a sustainable and profitable business vertical. Define the go-to-market strategy, pricing model, and commercial narrative to position Glovo as a key player in Retail Media.

Develop Strategic Agency Partnerships:

Lead the relationship with top-tier media agencies and holding groups, shaping multi-year joint business plans. Build frameworks for agency collaboration, measurement, and performance accountability.

Develop Strategic FMCG partnerships with global & local brands:

Build and nurture senior-level partnerships with top FMCG players and emerging local brands, creating joint business plans that maximize their visibility and performance within Glovo’s ecosystem. Drive collaboration across marketing, data, and category teams to deliver integrated growth initiatives.

Own the P&L and Growth Strategy:

Be accountable for Brand Ads revenue, profit margins, and investment prioritization. Identify and unlock new monetization opportunities through brand partnerships and innovative formats.

Drive Excellence in Execution:

Oversee execution of media campaigns (endemic and non-endemic), ensuring flawless delivery and measurable impact for advertisers. Translate data and insights into strategic actions that strengthen client retention.

Shape a High-Performing Team:

Build and develop a team of brand media specialists, strategic planners, and account leads. Ensure strong collaboration with local commercial teams and HQ stakeholders to embed media thinking across Glovo’s commercial strategy.

Be a Voice for Advertising in Glovo:

Collaborate with product, data, and central media teams to influence roadmap priorities, product developments, and measurement frameworks that enable scalable media performance.

WHAT YOU WILL BRING TO THE RIDE

8+ years of experience in digital or retail media, including time in media agencies, FMCG, or retail tech.
Proven record of building or scaling a commercial function/business.

Skills & Tags

go ai ios data product marketing

Aplyr's read

Glovo revolutionizes local delivery with a diverse team driving innovation in logistics and consumer convenience. It's a hub for those passionate about fast-paced, impactful work.
Synthesized from recent postings & public sources

What's promising

•Glovo offers a dynamic work environment with opportunities for rapid career growth.
•The company is expanding its global footprint, providing international career opportunities.
•Glovo invests in technology, enhancing user experience and operational efficiency.

What to watch

•The delivery industry is highly competitive, posing challenges for market share retention.
•Glovo's rapid expansion may lead to operational strain and resource allocation issues.
•Regulatory changes in different markets could impact Glovo's business model and operations.

Why Glovo

•Glovo allows users to order virtually anything, not just food, from local businesses.
•The company emphasizes a diverse and inclusive workplace across various roles and regions.
•Glovo's platform integrates local culture by connecting consumers with their favorite local vendors.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Glovo

Glovo

glovoapp.com

View company

Glovo is a Spanish on-demand delivery service that connects users with local couriers to deliver products from restaurants, grocery stores, and other retailers. The company has significantly impacted the logistics and food delivery industry by providing a platform that allows consumers to order anything from their favorite local businesses quickly.