Head of Digital Product Management, China

In Short:

At On, our ambition is bold: to become the most premium global sports brand, built on performance, design, and sustainability. We are driven by a singular mission — to ignite the human spirit through movement.

 

We are looking for a visionary and hands-on leader to join us as Head of Digital Product for China, a strategic, consumer-centric leadership position with end-to-end accountability for shaping the full digital product and consumer experience for millions of customers in China. This covers the entire omni-channel journey — from online/offline integration to key local platforms like WeChat Miniprogram and China Digital Marketplaces.

 

You will serve as the center of consumer, digital experience, technology, and project management, defining the product vision and roadmap, and co-owning execution with Engineering and Commercial leadership to build data-driven, personalized experiences that attract, convert, and retain customers.

Your Mission:

Your mission is to shape and articulate a compelling product vision and long-term strategy for On’s omni-channel digital consumer experiences in China.

 

You will serve as the center of consumer, digital experience, technology, and project management, owning how our products attract, engage, and retain customers across all commercial channels — Retail, Wholesale, Local DTC (WeChat), and China Marketplaces — ensuring experiences are premium, locally relevant, and globally scalable.

 

As the strategic owner of the China customer product portfolio, you will define how data, personalization, and seamless cross-channel journeys come together to drive customer satisfaction, loyalty, and commercial growth. You will guide the evolution and integration of both global platforms and locally built capabilities, ensuring a seamless, end-to-end customer journey across offline and online touchpoints, with a core focus on WeChat Miniprogram and China Digital Marketplaces.

 

A core part of your mission is to elevate Digital Product in China to a true strategic partnership — deeply understanding customer and business needs, shaping direction early, and co-owning outcomes with Technology and Commercial leadership.

 

You will serve as a key connector between China and the global organization, turning local insights into global advantage and helping build a world-class, interconnected digital experience that fuels On’s growth in China and beyond.

 

Key Responsibilities

Define Product Vision & Strategy: Shape and articulate a compelling product vision and long-term strategy for customer experiences in China, aligned with On’s global brand, commercial goals, and technology strategy.

• Translate complex market dynamics, customer insights, and business priorities into clear product principles and actionable roadmaps.

Lead Omni-Channel Customer Experiences

• Own the end-to-end product experience across Retail, Wholesale, Local DTC (WeChat), and China Marketplaces.
• Ensure a connected, cohesive, premium, and locally relevant experience across all touchpoints while enabling global scalability.

Drive Roadmap Ownership & Execution

• Lead the development, prioritization, and execution of product roadmaps, balancing speed, quality, and long-term value together with your tech counterpart. 
• Partner closely with Engineering, Design, Data, and Commercial leaders to ensure high-quality, predictable delivery of strategic initiatives.

Champion Customer & Market Insights

• Promote a deep understanding of Chinese customer behaviors, expectations, and journeys, ensuring insights are consistently reflected in product decisions.
• Embed customer discovery, res