Senior Business Director - Investment

 

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary & Impact
Manage end-to-end media investment execution across Television and digital platforms. Negotiate rates, secure competitive benchmarks, ensure optimal inventory utilization, maintain strong vendor relationships, and deliver high-quality investment outputs in compliance with processes and budgets. Additionally, support client-facing teams with insights, market intelligence, and ensure delivery aligns with client expectations.

Key Responsibilities – Media Investment

• Lead rate negotiations and deal structuring with television broadcasters and digital publishers
• Execute investments across TV genres, display, video, OTT, and social platforms
• Secure competitive CPRPs (TV) and CPMs (digital) while ensuring optimal inventory utilization
• Negotiate value-added opportunities, sponsorships, integrations, and special properties
• Track and report investment efficiency metrics (CPRP, CPM, delivery vs. commitment, spillages, viewability)
• Align TV and digital schedules to ensure seamless campaign delivery
• Maintain accuracy in deal reporting, documentation, and reconciliations
• Ensure adherence to financial processes, booking protocols, and audit compliance
• Build and sustain strong relationships with broadcasters, OTT platforms, and digital publishers
• Partner closely with client servicing and planning teams to ensure investments align with client objectives
• Provide regular client updates on market trends, pricing benchmarks, and deal efficiencies
• Support client discussions by demonstrating value delivered through negotiations and added benefits
• Act as a bridge between internal teams and external partners to ensure smooth execution and delivery

Skills & Experience

• Relevant Experience requirement 10-12 years 
• Proven expertise in television investment, negotiations, CPRP optimization, and inventory management
• Working knowledge of digital investment (display, video, OTT, social) and key metrics (CPM, CPC, CTR, viewability)
• Strong vendor relationship management and commercial acumen
• Ability to translate investment outcomes into client value
• Detail-oriented with strong focus on accuracy, compliance, and operational efficiency
• Strong stak