About the role
Brand Manager - China
thatgamecompany is best recognized for creating award-winning, enriching, and
meaningful game titles such as Journey, Flower, and flOw. Our most recent game, Sky,
is our most complex undertaking to date. It is a social network built around the values
inherited from a powerful humanistic story. It is a live experience continuously evolving
inside a global online theme park.
Role Overview
We are looking for a Brand Manager with strong brand judgment and a genuine
passion for games and creative work, to help shape and drive TGC’s brand presence
and key brand initiatives in China.
This role requires both long-term brand thinking and solid execution capability.
Responsibilities
• Support the development and execution of TGC’s brand direction and core
messaging in China
• Own or deeply contribute to brand-level projects, including brand campaigns,
offline experiences, and content initiatives
• Collaborate closely with global teams, local partners, and cross-functional
stakeholders to deliver projects effectively
• Participate in the planning and review of brand-related content (copy, visuals,
video, offline materials) to ensure brand consistency
• Conduct post-project reviews and build long-term insights into Chinese players
and the local market
Requirements
• 3–5 years of experience in branding, marketing, or content-related roles
• Proven experience managing projects end-to-end
• Strong written and verbal communication skills in both Chinese and English
• A long-term brand mindset, beyond short-term marketing performance
We Value
• A genuine love for games, with clear taste and judgment
• Alignment with TGC’s philosophy and creative values; familiarity with or passion
for TGC games is a strong plus
Real interest in emotionally driven, experience-oriented brands, beyond surface-level
Aplyr's read
thatgamecompany is a trailblazer in the gaming industry, crafting emotionally impactful experiences. It's a haven for creative and innovative professionals.
What's promising
- •Renowned for creating unique, emotionally engaging games like Journey and Flower.
- •Strong focus on innovation and creativity in game design.
- •Diverse roles available, indicating growth and expansion, especially in China.
What to watch
- •Limited public information about financial stability and long-term viability.
- •Niche focus may not appeal to those seeking mainstream gaming projects.
- •Potential challenges in maintaining innovation as the company scales.
Why thatgamecompany
- •Pioneered emotionally resonant gaming experiences that defy traditional genres.
- •Strong emphasis on artistic and aesthetic game design.
- •Collaborative culture that values creativity and emotional storytelling.
Aplyr’s read is generated by AI from public sources. Was it useful?
About thatgamecompany
thatgamecompany is an independent video game development studio known for creating emotionally resonant and innovative games, such as Journey, Flower, and Sky: Children of the Light.
