Senior Analyst, Performance Marketing

Confirmed live in the last 24 hours

CVS Health

RI - Woonsocket

On-site

Posted April 16, 2026

Job Description

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

The Senior Analyst, Performance Marketing supports the planning, execution, and optimization of performance marketing initiatives that drive measurable customer and business outcomes. This role combines analytical insight, strong project execution, and cross-functional collaboration to connect digital marketing investments to enterprise results across online and in-store channels. Reporting to a Senior Marketing Manager, this role independently manages defined marketing workstreams while supporting larger initiatives led by senior team members.

What Sets This Role Apart

High visibility across marketing, analytics, and agency partners
Opportunity to influence campaign performance through data-driven insights

Roles & Responsibilities

Execute end-to-end delivery of assigned performance marketing initiatives, including campaign set-up, stakeholder coordination, agency briefing, creative review, approvals, and launch
Support planning and execution of recurring and seasonal marketing campaigns, including quarterly creative development and partner handoffs
Analyze campaign performance, identify trends and optimization opportunities, and deliver clear reporting on forecasts, in-market results, and post-campaign outcomes
Manage day-to-day relationships with external agencies and vendors to ensure timelines, quality standards, and performance goals are met
Partner with senior team members on complex initiatives by supporting analysis, execution, performance tracking, and documentation

Required Qualifications

2+ years of experience in marketing or advertising, with exposure to digital or retail marketing environments
1+ year of hands-on experience supporting performance marketing initiatives (affiliate marketing experience strongly preferred)
Demonstrated ability to analyze marketing data and translate findings into actionable insights
Experience managing multiple workstreams and meeting deadlines in a fast-paced environment

Preferred Qualifications

Experience across performance marketing channels such as affiliate, paid search, paid social, or content marketing
Proficiency with analytics tools such as Adobe Analytics or comparable platforms
Strong written and verbal communication skills with the ability to work cross-functionally
Experience working with external agencies or vendors

Education

Bachelor’s degree in Marketing, Communications, Liberal Arts, or a related field or equivalent relevant work experience

Anticipated Weekly Hours

Time Type

Full time

Pay Range

The typical pay range for this role is:

$46,988.00 - $112,200.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 05/01/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

marketing