Senior Programmatic Campaign Manager

Your team 

Our Digital HUB operates from Amsterdam and supports global advertisers with digital media campaigns across more than 50 markets. The team works closely with local markets, media partners and platforms to deliver effective programmatic campaigns that drive real business impact.

At dentsu we believe in Value for All. This means creating meaningful value for our clients, our people and the wider media ecosystem by building transparent, effective and responsible digital advertising solutions.

Within the HUB we collaborate daily with international teams and technology partners such as Google, Meta, Amazon and other leading platforms. The environment is fast moving, international and highly collaborative.

If you enjoy working on global clients and solving complex digital media challenges, you will feel at home here.

What will you do? 

As a Senior Programmatic Campaign Manager, you are responsible for the planning, execution and optimization of programmatic campaigns across multiple markets.  You translate client objectives into effective programmatic strategies and ensure campaigns run smoothly from setup to reporting. You work closely with internal teams, local markets and platform partners to deliver campaigns that meet performance goals and business objectives.  Beyond campaign execution, you help identify opportunities to improve campaign performance, test new solutions and strengthen programmatic capabilities within the team.  You will also act as a senior point of contact for clients and stakeholders, helping to translate campaign performance into clear insights and recommendations. 

Key responsibilities

Programmatic strategy and activation 

• Support the development of programmatic strategies aligned with client goals;
• Translate media plans into effective programmatic campaign setups;
• Work with multiple markets to ensure campaigns are implemented consistently.

Campaign management 

• Set up and manage campaigns across DSPs such as DV360, The Trade Desk or Amazon DSP;
• Manage targeting, bidding strategies, creatives and placements;
• Monitor performance and continuously optimize campaigns.

Data analysis and reporting 

• Analyse campaign performance and identify optimization opportunities;
• Create clear performance reports and recommendations for clients and internal teams;
• Run testing frameworks such as A/B testing to improve results.

Client and stakeholder collaboration 

• Present campaign performance and insights to clients and internal stakeholders;
• Work closely with analytics, strategy and creative teams;
• Support markets with programmatic expertise when needed.

Innovation and testing 

• Contribute to test and learn initiatives across the region;
• Explore new formats, targeting approaches and platform capabilities;
• Share learnings and best practices within the team.

What are we looking for? 

• 4+ years of experience working with programmatic buying platforms such as DV360, The Trade Desk or Amazon DSP;
• Strong understanding of the digital media and programmatic ecosystem;
• Experience managing campaigns across multiple markets or complex client environments;
• Ability to analyse performance data and translate insights into actions;
• Strong communication and stakeholder management skills;
• Experience presenting campaign results to clients or senior stakeholders;
• Good organizational skills and the ability to manage multiple campaigns simultaneously;
• A proactive mindset and interest in digital media innovation.

What we offer 

• 25 vacation days plus 3 Well-being Days;
• 2 Social Impact Days to volunteer for a cause of your choice;
• Learning and development opportunities through dentsu’s training programs;
• Clear career development paths within the organization;
• A hybrid working model: 3 days in the office, 2 days working from home;
• A collaborative and international working environment;
• Regular team events, social activities and dentsu celebrations;
• Competitive salary and benefits.

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