About the role

Aplyr's Quick Take

This role is about leading the engagement strategy for the game Dead by Daylight, focusing on player retention and live engagement systems. You'll be responsible for improving matchmaking, onboarding, and overall player experience. It's a senior-level position that involves strategic oversight rather than day-to-day management of a team.

Good fit

Ideal candidates have extensive experience in product management within the gaming industry, particularly with live service games. A strategic mindset and a passion for player engagement will help you thrive here.

Worth noting

The role emphasizes innovation and long-term impact, suggesting a significant opportunity to shape the game's future. However, the posting lacks specific details on team structure and day-to-day responsibilities.

Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting unforgettable experiences across PC, console, and mobile platforms. We’re a dynamic, independent studio of over 1200 passionate employees, with studios in Toronto (Behaviour Toronto), Rotterdam (Behaviour Rotterdam) and in the UK (Behaviour UK–North & South). Our day to day revolves around two core business focuses: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo, delivering exceptional work-for-hire development and pioneering immersive location-based entertainment (LBE). Meanwhile, our Original Games unit pushes our creative limits, with our signature IPs, including the iconic Dead by Daylight. Join us and be a part of the future of interactive entertainment!

At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law.

Dead by Daylight is looking for a Product Director to lead a renewed vision for how players connect with the game. You’ll drive the strategy behind player retention and live engagement systems — from matchmaking and onboarding to overall quality of life.

Your leadership will bring clarity, innovation, and long-term impact to our engagement strategy, helping define the next chapter of DbD’s evolution.

Skills & Tags

ai mobile ios product

Aplyr's read

Behaviour Interactive excels in crafting immersive horror games, attracting creative talent passionate about pushing the boundaries of interactive storytelling.
Synthesized from recent postings & public sources

What's promising

•Behaviour Interactive is renowned for its expertise in the horror game genre.
•The company offers diverse roles, from design to cybersecurity, indicating growth and stability.
•Their flagship game, Dead by Daylight, has a strong and dedicated player base.

What to watch

•The niche focus on horror games may limit opportunities for those interested in other genres.
•Rapid expansion could lead to challenges in maintaining company culture and employee satisfaction.
•Limited public information about work-life balance and employee benefits.

Why Behaviour Interactive

•Behaviour Interactive is a leader in multiplayer horror gaming experiences.
•The company is involved in high-profile co-development projects, expanding its industry influence.
•They have a significant role in shaping the future of interactive horror entertainment.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Behaviour Interactive

Behaviour Interactive

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Behaviour Interactive is a Canadian video game developer known for creating engaging and immersive gaming experiences, particularly in the horror genre.