About the role
Role: Product Lead - China
Reports to: General Manager (China - Team)
Location: Mainland China
THE OPPORTUNITY
This is an opportunity to work with the leading Independent Marketing Intelligence Company. You will join a global company with a global culture to match. We live and breathe our MiQ values in order to help businesses win and support our employee's professional and personal development.
JOB RESPONSIBILITIES
- Responsible for the docking work of ADX, SSP and DSP related products of programmed ecology, technical support for customer needs and programmed platform;
- Responsible for programmatic advertising products, interfaces, attributions and other related products, designed relevant business channels, product functions, and business strategies according to market conditions and business needs, and promoting the successful launch;
- Responsible for technical maintenance of existing customers and agents, problem tracking and troubleshooting, and docking scheme design of new traffic and new budget;
- Independently explore the value of resources, effectively combine traffic, platform, strategy, data and customers, upgrade or build a business model and promote the landing.
REQUIRED SKILLS
- Product manager with more than 8 years of experience in programmatic advertising-related products (DSP/ADX/SSP), or with Solution Engineering experience, familiar with programmatic advertising workflow, proficient in programmatic advertising data indicators and calculation logic (RTA/RTB);
- Familiar with relevant third-party advertising systems at home and abroad, such as Google DV360/ Microsoft advertising/Baidu, and have rich experience in platform docking and operation;
- logical, have a certain data analysis ability, according to the performance of data analysis and verification of functional benefits or problem location;
- Good English skills, able to communicate across regions and cultures;
- Have strong project management ability and cross-team communication ability to independently and deeply explore the value of resources, effectively combine traffic, platform, strategy, data and customers, upgrade or build business models and promote the landing;
- Effective programmatic advertising optimization success cases or through programmatic advertising attribution model is preferred;
WHAT WE VALUE IN OUR PEOPLE
Passion – We love and live what we do
Determination - We always find a way to figure it out
Unity – We hold each other accountable. We win and lose as a team
Agility – We anticipate the unexpected, embrace and adapt to change
Courage – We dare to think unconventionally
At MiQ, we don’t just accept the differences of our people, it is what builds us as a community. MiQ is very proud to be an equal opportunity workplace.
Aplyr's read
MiQ Digital is a data-driven advertising technology firm focusing on programmatic media solutions, attracting professionals in data insights and programmatic trading.
What's promising
- •MiQ Digital leverages advanced data insights to optimize marketing investments.
- •The company offers global opportunities with roles in diverse markets like China.
- •MiQ is expanding its programmatic advertising capabilities, indicating growth potential.
What to watch
- •The advertising technology sector is highly competitive, requiring constant innovation.
- •Frequent hiring for similar roles may indicate high turnover or rapid scaling challenges.
- •Dependence on programmatic advertising could be risky if market trends shift.
Why MiQ Digital
- •MiQ Digital specializes in programmatic media, setting it apart from traditional ad tech firms.
- •The firm's focus on data-driven insights provides a competitive edge in marketing optimization.
- •MiQ's global presence, including a focus on China, differentiates its market reach.
Aplyr’s read is generated by AI from public sources. Was it useful?
About MiQ Digital
MiQ is a global programmatic media partner that helps brands and agencies make the most of their marketing investments through data-driven insights and technology.
