Lifecycle Marketing Lead (They/She/He)

If you’re here, it’s because you’re looking for an exciting ride.

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone.

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together.

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 23 countries.

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique?

Our culture and strong values.

Our career development philosophy.

Our commitment to being a force for good.

We have a vision: Building the largest marketplace in your city, to give access to anything in minutes. And this is where your ride starts.

YOUR MISSION

You will be responsible for taking full ownership of our marketing communication strategy and lead an amazing team while working closely with key stakeholders (think tech, data, design and brand). If you're someone who thrives on crafting personalized campaigns that connect with users at every stage of their journey, we've got the perfect role for you!

You’ll be the mastermind behind our customer engagement, activation, and retention strategies. You'll oversee and optimize every step of the user lifecycle, from the moment someone first downloads our app to becoming a loyal, long-term advocate.

THE JOURNEY

• Own the strategy – Develop and drive the CRM automated marketing communication strategy for users across all lifecycle stages (onboarding, engagement, reactivation, retention, etc.)
• Define the channel mix – Plan, launch, and optimize multi-channel campaigns (email, push notifications, in-app messaging, etc.) to keep users engaged and excited about our brand.
• Lead your team – Manage and inspire a team of 3 lifecycle specialists, helping them grow and execute on campaigns that deliver results.
• Collaborate cross-functionally – work closely with our tech, data, design, and brand teams to ensure lifecycle strategies are both effective and scalable. Also, ensure we leverage new technologies for process optimization, as well as user segmentation and personalization.
• Data-driven decision-making – Dive deep into analytics and user behavior to continuously improve our messaging, segmentation, and overall strategy optimizing for maximum contribution to customer lifetime value.
• Innovate and experiment – Test new ideas and approaches, staying on top of lifecycle marketing trends and tools to keep us ahead of the curve.

WHAT YOU WILL BRING TO THE RIDE

• Extensive experience (4+ years) in lifecycle marketing or CRM where you acquired a strong understanding of segmentation, automated user journeys, and personalized communication. (using marketing automation tools such as Braze, HubSpot, Salesforce, etc.)
• Extensive experience (4+ years) working closely with analysts and data teams. You know how to turn user data into actionable insights and have a passion for testing, learning, and iterating.
• Management experience, leading a team of CRM specialists.
• Experience with the operational and system side of CRM, enough to assess opportunities/downsides.
• A strategic mindset. You can see the big picture, but also loves diving into the details.
• A collaborative spirit. You love working with other teams to bring ideas to life, this is powered by your outstanding communication and stakeholder management skills.
• A problem solving and results-driven, can-do attitude.
• The ability to learn fast and adapt yourself to