About the role

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

The Opportunity: We are seeking a highly skilled and detail-oriented Analytics Technical Specialist to join our Data Enablement Team. You will be instrumental in the technical implementation, management, and quality assurance of cutting-edge analytics platforms, with a strong focus on Tealium as well as the Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA). This role requires deep expertise in tag management, data layer design, pixel tracking, server-side implementations and Web/Mobile SDKs, alongside rigorous analytics QA to ensure robust and accurate data collection that informs our customer engagement and marketing strategies.

Responsibilities:

Tagging, Tag Management & Data Layer Design:

Design, implement, and maintain comprehensive data collection strategies within Adobe Experience Platform.

Manage and administer our Tealium and Adobe Experience Platform Tags (formerly Launch) instances, including the configuration of tags, triggers, and variables for various analytics, marketing, and advertising platforms.

Design, develop, and maintain robust and scalable data layer specifications across all digital properties (web, mobile apps) to ensure consistent and accurate data capture.

Provide guidance and support to development teams on proper client-side and server-side (Event Forwarding) implementation and API integrations.

Analytics Quality Assurance (QA):

Develop and execute comprehensive analytics QA processes and test plans to validate data layer integrity, tag firing, and data accuracy within AEP and other analytics systems.

Perform rigorous testing using debugger tools, network inspectors, and platform interfaces to identify, diagnose, and troubleshoot data collection issues.

Collaborate closely with development, product, and QA teams to ensure timely resolution of identified data discrepancies.

Document QA findings, test cases, and best practices.

Collaboration & Communication:

Serve as a subject matter expert on analytics implementation, providing technical guidance and training to internal stakeholders.

Work cross-functionally with product managers, developers, marketing teams, and other data teams to ensure seamless integration and utilization of analytics data.

Contribute to the continuous improvement of our data governance, documentation, and analytics infrastructure.

Requirements:

3-5+ years of hands-on experience in digital analytics implementation, technical tag management, and data quality assurance.

Proficiency with Tealium (iQ / EventStream) and/or Adobe Experience Platform Tags (formerly Launch).

Proven experience implementing and validating data for Adobe Experience Platform (AEP), Customer Journey Analytics (CJA) and Adobe Analytics.

Proven experience designing, implementing, and validating robust server-side tracking and API-based data ingestion.

Demonstrated experience in analytics Quality Assurance (QA) methodologies, test plan creation, and using debugging tools (e.g., browser developer tools, Charles proxy, Omnibug).

Proficiency in JavaScript, HTML, and CSS for web analytics implementation, debugging, and custom scripting.

Strong analytical and problem-solving skills with a meticulous attention to detail.

Excellent communication skills, both written and verbal, with the ability to explain complex technical concepts clearly to non-technical audiences.

About the Data Enablement Team within ME&I: The Data Enablement Team is a critical function within our Marketing, Engagement & Insights (ME&I) department. We are the architects of our data foundation, responsible for ensuring the accuracy, accessibility, and utility of our marketing and customer data across all digital touchpoints. We empower data-driven decision-making by providing robust, reliable, and scalable analytics solutions. This role is pivotal in bridging the gap between business needs and the technical implementation of our analytics infrastructure.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

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Skills & Tags

java javascript go rust ai mobile data analytics

Aplyr's read

VML (Wunderman Thompson) is a global marketing agency excelling in digital strategy, attracting creative and tech-savvy professionals passionate about innovative advertising solutions.
Synthesized from recent postings & public sources

What's promising

•VML offers diverse roles in digital marketing and UX design, appealing to tech-savvy creatives.
•The company invests in growth academies, fostering talent development in copywriting and art direction.
•VML's global presence provides opportunities for international collaboration and career advancement.

What to watch

•High competition for roles may limit opportunities for rapid advancement.
•The fast-paced environment may lead to work-life balance challenges.
•Limited public information about employee satisfaction and company culture.

Why VML (Wunderman Thompson)

•VML emphasizes digital innovation, setting it apart in the traditional advertising space.
•The company's growth academies highlight a commitment to nurturing emerging talent.
•VML's global reach allows for diverse, cross-cultural project experiences.

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