About the role
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
Job Profile
We are looking for an Associate Manager, Consumer Public Relations to join our dynamic team within Agoda's Marketing department. In this role, you'll drive Agoda's consumer narrative through proactive storytelling and data-led campaigns, resulting in strong earned media coverage across key APAC markets. Our PR team manages around 10 markets in APAC, working with verticals and retained agencies to bring the Agoda story to life across channels and audiences.
Primary Responsibilities:
- Develop compelling and effective press releases for distribution globally, regionally, or in specific markets.
- Identify and act on news hooks and cultural moments that create timely, relevant opportunities for Agoda in the media.
- Craft stellar executive briefs for media interviews and speaker engagements
- Analyze data to surface insights that power newsworthy stories.
- Manage retained PR agencies across multiple APAC markets, ensuring alignment with Agoda's targets, messaging, and tone of voice.
- Continuously deliver against robust KPIs, with a focus on top-tier media.
- Respond to global media inquiries and maintain the Agoda press office.
- Manage and counsel stakeholders throughout Agoda who require PR support.
What You'll Need to Succeed:
- Minimum 4 years of full-time PR experience; experience in both agency and in-house settings is a strong advantage.
- Strong news sense and consumer storytelling ability, with a track record of driving coverage in lifestyle, travel, or consumer media.
- Comfortable working with data and translating numbers into narratives that journalists want to write about.
- Experience working within a matrix organisation, managing multiple internal and external stakeholders simultaneously.
- Experience managing and optimising budgets
- Great English writing, editing, and proofreading skills.
- Ability to measure coverage quality and impact, and apply learnings to improve future campaigns.
- An all-round make-it-happen attitude — collaborative, proactive, and comfortable presenting to senior leaders.
Additional Skills/Attributes:
- Solid project management and organizational skills, with the talent to multi-task and prioritize while working to deadlines in a fast-paced environment.
- Entrepreneurial and inquisitive – experience of using new technologies to improve comms output.
- Strong Microsoft Office knowledge, data, and dashboard exposure.
02 Aplyr's read
Agoda is a dynamic travel booking platform known for its data-driven approach and global workforce, attracting tech-savvy professionals and strategic thinkers.
What's promising
- •Agoda offers relocation packages for many roles, indicating investment in global talent.
- •The company emphasizes data-driven decision-making, appealing to analytically minded professionals.
- •Agoda's diverse role locations reflect its strong international presence and market reach.
What to watch
- •High relocation frequency may indicate a challenging work-life balance.
- •Contract-based roles suggest potential instability in job security.
- •Limited public information about internal career advancement opportunities.
Why Agoda
- •Agoda's focus on data analytics in travel booking sets it apart from competitors.
- •The company supports international mobility with relocation packages for key roles.
- •Agoda's strategic roles in diverse global locations highlight its commitment to market-specific strategies.
Aplyr’s read is generated by AI from public sources. Was it useful?
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