About the role

Aplyr's Quick Take

This role is about managing and improving marketing launch processes within a pharmaceutical company. You'll coordinate planning, ensure marketing standards are met, and support teams in executing their strategies effectively. It's primarily an individual contributor role focused on operational excellence rather than direct management of people.

Good fit

Ideal candidates have a background in marketing within the pharmaceutical or healthcare sectors, with a few years of experience in launch processes or project management. A detail-oriented, collaborative working style will thrive here.

Worth noting

The position is hybrid, allowing for some remote work, but it also requires close collaboration with various teams globally. The emphasis on continuous improvement and adherence to international standards may appeal to those who enjoy structured environments.

Job Description Summary

#LI-Hybrid

The Marketing & Launch Excellence Manager ensures consistent, insight-driven execution of marketing and launch processes across Therapeutic Areas. The role drives the orchestration of Launch Readiness Review (LRR) processes, One Brand Plan (OBP) execution rhythm, and marketing execution standards in line with international frameworks, enabling marketers to deliver high-quality and compliant commercial execution.

Job Description

Job Purpose

Ensure consistent and insight-driven execution of marketing and launch processes across Therapeutic Areas by orchestrating planning rhythms, governance and execution standards. The role enables marketing teams to translate strategy into disciplined execution through strong launch excellence, One Brand Plan cadence and adherence to international best practices.

Major Accountabilities

Marketing Excellence & One Brand Plan Rhythm

Drive One Brand Plan execution cadence, ensuring timelines, templates and governance are followed locally.

Ensure marketers apply marketing excellence standards including plan quality, KPI definition and ICE alignment.

Champion continuous improvement of marketing processes and cross-functional alignment.

Support structured capability uplift for marketers through defined development plans.

Launch Excellence Rhythm & Orchestration

Support launch excellence rhythm including planning and orchestration of Launch Readiness Reviews in line with international guidance.

Monitor launch execution quality, risks and cross-functional dependencies to ensure timely delivery.

Partner with global, regional and cluster teams to enhance launch readiness processes and operational excellence.

Support launch excellence capability uplift for TA teams in collaboration with Execution Excellence capability building.

Content Readiness & Activation Standards

Maintain end-to-end standards and processes for promotional content readiness and activation.

Own and continuously improve marketing processes and tools in collaboration with Data, Analytics & Platforms.

Ensure local content adaptation, international content use and re-use comply with defined execution standards.

Tagging & Data-Driven Continuous Improvement

Oversee governance for content tagging, FUSE uploads and MLR processes across TAs and Value & Access.

Collaborate with DAP and technology owners to ensure reliable content and journey data for ICE dashboards such as CCPD.

Oversee tagging and CRM upload of IMEx medical content based on medical guidance.

Omnichannel Orchestration & Customer Journeys

Provide implementation guidance and channel upskilling on SFMC, iCVA, RTEs and virtual engagement tools.

Design and deliver targeted capability building on content activation and omnichannel standards.

Support handshake meetings between international and local teams to ensure adoption of the Content & Campaign Operating Model.

Capability Building

In association with Customer Excellence Lead, deploy and localize global learning curricula aligned to country needs and international priorities.

Partner with TA Heads and functional leads to align capability development with business priorities.

Support change management and adoption of new tools, journeys and standards.

Key Performance Indicators

Improvement in marketer capability versus baseline.

On-time preparation and execution of Launch Readiness Review milestones.

Quality and consistency of One Brand Plan execution cadence.

Marketing mix ROI improvements.

Positive feedback from key internal stakeholders.

Skills Desired

Agility, Analytical Thinking, Brand Awareness, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Marketing Strategy, Media Campaigns, Project Management, Project Planning, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing, Waterfall Model

Skills & Tags

marketing

Aplyr's read

Novartis is a Swiss-based global healthcare leader, known for its focus on innovative medicines and commitment to addressing patient needs through diverse roles.
Synthesized from recent postings & public sources

What's promising

•Novartis invests heavily in research and development, driving innovation in pharmaceuticals.
•The company offers a wide range of global career opportunities across various fields.
•Strong focus on cutting-edge therapies, including gene therapy and AI-driven solutions.

What to watch

•Regulatory challenges can impact the speed of drug approval and market entry.
•High competition in the pharmaceutical industry requires constant innovation to maintain market position.
•Complex organizational structure may slow decision-making processes.

Why Novartis

•Novartis has a robust pipeline of innovative medicines, setting it apart in the healthcare sector.
•The company emphasizes a diverse and inclusive workplace culture across its global operations.
•Novartis is a leader in digital transformation within pharmaceuticals, integrating AI and data science.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Novartis

Novartis

novartis.com

View company

Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide. It focuses on innovative medicines, generics, and eye care.