Senior Manager, Product Marketing

Role Description

We are seeking a driven and creative Senior Manager, Product Marketing to join our dynamic marketing team. In this role, you will be at the heart of our go-to-market strategy, helping to shape how we introduce our products to the world and drive their adoption. You will work at the intersection of Product, Sales, and Marketing to translate product features into compelling value propositions that resonate with our target audience. The audience focus for this is for our health plan market - across our Commercial and Medicaid go-to-market. 

This role would report directly to the Director of Product Marketing with an opportunity to have direct ownership of driving growth in our health plan market. 

What You'll Do

• Messaging & Positioning: Collaborate with the Director to develop and refine product messaging that clearly articulates our value proposition and differentiates us from the competition.
• Sales Enablement: Create and maintain essential sales tools and collateral, including pitch decks, product datasheets, battle cards, case studies, RFPs, and demo scripts to empower our sales team to win.
• Market Intelligence: Conduct competitive analysis and market research to understand industry trends, customer needs, and the competitive landscape, sharing key insights with the Product and Marketing teams.
• Content Creation: Partner with the demand generation and event teams to create compelling marketing assets—such as blog posts, webinars, and customer stories—that drive awareness and lead generation.

Who You Are 

Minimum Qualifications:

• Bachelor's degree in Marketing, Business, or a related discipline.
• 5+ years of experience in B2B marketing, with a significant portion of that time in product marketing, channel marketing, or partner marketing within the tech, digital health, SaaS, or tech industry.
• Proven experience in partner marketing is required. You have a demonstrated track record of building and executing marketing programs with and through technology or channel partners.
• Exceptional ability to develop and communicate compelling narratives for diverse audiences (from technical partner sellers to business-focused executives).
• Experience managing complex projects with multiple internal and external stakeholders from inception to completion.

Preferred Qualifications:

• Healthcare experience, marketing to health plans (Medicaid, Fully Insured, ASO). 
• RFP management and content creation. 
• Strong experience in creating sales and partner enablement content and delivering training.
• A self-starter with the ability to operate independently and drive projects forward in a fast-paced environment.
• Experience with marketing and sales tools such as [e.g., Salesforce, HubSpot, Asana].

Why you should join our team

By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the patients we serve. And you'll learn, grow, be challenged, and have fun with your team while doing it.

We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, d