Role Summary and Impact

T&P, part of WPP, is one the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end to end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

As the Associate Manager for Ecommerce Planning, you will be instrumental in designing and driving integrated e-commerce growth strategies. Your primary focus will be on translating overarching business objectives into clear, actionable e-commerce media plans, identifying growth opportunities, and managing pivotal relationships with clients and key stakeholders to deliver strong business outcomes.

• Ecommerce Planning & Strategy: Lead the development of comprehensive e-commerce strategies and media plans (annual/quarterly) that are aligned with client business objectives and growth priorities.
• Growth Identification: Identify and articulate growth opportunities by analyzing platform dynamics, shopper behavior, category trends, and the competitive landscape.
• Strategic Frameworks: Build clear planning frameworks that cover traffic generation, conversion optimization, buyer growth, promotional strategy, and overall business performance analysis.
• Business Performance Management: Monitor and evaluate e-commerce performance across various platforms and campaigns, analyzing key metrics (GMV, ROAS, traffic, conversion, AOV) to generate actionable insights that inform future planning.
• Stakeholder Management: Serve as a key strategic contact for clients in planning, performance discussions, and business recommendations, building trusted relationships through proactive and solution-oriented communication.
• Platform & Solution Expertise: Maintain a strong operational knowledge of major e-commerce platforms (e.g., Shopee, Lazada, TikTok Shop), including their commercial mechanics, performance levers, and media ecosystems to shape strategic recommendations.
• Project Management & Collaboration: Effectively manage multiple projects, timelines, and priorities, coordinating with cross-functional teams (media, content, analytics, operations) to ensure flawless execution.

Skills and Experience

We are looking for someone with:

• Bachelor’s degree in Media & Advertising, Marketing, Business Administration, or a related field is preferred.
• Minimum 3 years of experience in e-commerce, digital commerce, or e-commerce media. Agency, e-commerce enabler, or platform-side experience is preferred.
• Strong, demonstrated understanding of e-commerce platforms and how they operate, particularly major marketplaces like Shopee, Lazada, and TikTok Shop.
• Proven capability in strategic planning, with the ability to convert business goals into structured e-commerce strategies and actionable media plans.
• Excellent analytical skills with confidence in interpreting data to generate business insight