About the role

Aplyr's Quick Take

This role focuses on developing and executing eCommerce media strategies for platforms like Shopee and TikTok Shop. You'll be responsible for optimizing ad placements, managing budgets, and analyzing performance metrics to drive growth in traffic and sales. It's primarily an individual contributor role with a strong emphasis on data analysis and campaign management.

Good fit

Ideal candidates have 1-3 years of experience in eCommerce or digital marketing, preferably with a background in media planning. A data-driven mindset and familiarity with marketplace advertising are essential for success in this role.

Worth noting

The position requires staying updated on rapidly changing marketplace trends and algorithms, which can be demanding. The focus on specific platforms like Shopee and TikTok Shop suggests a niche expertise that may limit broader marketing experience.

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Responsibilities

Develop and execute eCommerce media planning strategies across marketplace platforms such as Shopee, TikTok Shop, and Lazada to support traffic, conversion, and GMV growth.
Plan and optimize SKU visibility, product assortment, and campaign placements to maximize share of search and marketplace discoverability.
Manage media investment allocation across key channels including search ads, display ads, affiliate, and live streaming to improve platform performance efficiency.
Monitor and optimize campaign performance metrics such as impressions, CTR, CPC, ROAS, conversion rate, and GMV contribution.
Conduct regular performance analysis to identify consumer trends, peak shopping periods, and category opportunities for better planning and budget allocation.
Analyze platform and campaign data to generate actionable insights and recommendations for continuous optimization.
Prepare post-campaign reports and performance recaps to evaluate effectiveness and support future planning strategies.
Stay updated with marketplace trends, platform algorithm changes, and emerging eCommerce features to identify growth opportunities.

Requirements

Bachelor’s degree in Marketing, Business, Management, Communications, or related field.
1–3 years of experience in eCommerce planning, media planning, performance marketing, or digital marketing (agency or brand side).
Familiar with marketplace advertising ecosystems including Shopee Ads, TikTok Shop Ads, Lazada Sponsored Solutions, and digital media platforms such as Meta and Google.
Strong understanding of eCommerce and media performance metrics including GMV, ROAS, traffic, conversion rate, CTR, CPC, and new buyer acquisition.
Comfortable working with data, dashboards, and performance reports to derive insights and recommendations.
Strong analytical thinking, communication, and stakeholder management skills.
Detail-oriented, organized, and able to manage multiple campaigns and timelines simultaneously.
Proactive, adaptable, and eager to learn in a fast-paced environment.

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Skills & Tags

go rust ai data product marketing

Aplyr's read

WPP Media (GroupM) is a powerhouse in advertising, attracting professionals who thrive in dynamic, global marketing environments.
Synthesized from recent postings & public sources

What's promising

•GroupM offers a diverse range of roles across strategy, data, and creative fields.
•The company is part of WPP, providing access to a vast network of global resources.
•Strong focus on digital and programmatic advertising aligns with market trends.

What to watch

•High-pressure environment may not suit those seeking work-life balance.
•Complex organizational structure can lead to bureaucratic challenges.
•Frequent restructuring may cause job insecurity among employees.

Why WPP Media (GroupM)

•GroupM's scale allows for unparalleled access to global advertising data.
•Specialized roles in programmatic and digital media reflect cutting-edge industry practices.
•As part of WPP, GroupM benefits from a broad spectrum of marketing expertise.

Aplyr’s read is generated by AI from public sources. Was it useful?

About WPP Media (GroupM)

WPP Media (GroupM)

wpp.com

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WPP plc is a British multinational advertising and public relations company, known for providing a wide range of marketing and communications services.