About the role
About Zinnov
Zinnov is a global management consulting firm that helps organizations make decisions that actually get used — and deliver results that matter. For over two decades, we’ve partnered with leading enterprises, high-growth technology companies, and investors to answer some of the toughest questions they face:
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Where should we invest?
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How do we scale globally?
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What capabilities will win in the next decade?
Our work shapes market entry strategies, global operating models, M&A decisions, and long-term growth bets. We’re known for being data-led, execution-focused, and outcome-driven — not opinion-heavy slideware.
At Zinnov, how you work matters as much as what you deliver. We value independent thinking, crisp communication, and early ownership. With 450+ professionals across 10 global offices, we work across industries including Digital Services, ER&D, Enterprise Software, Semiconductors, Healthcare, BFSI, Automotive, Media & Telecom, and Private Equity.
Zinnov isn’t for everyone. It’s for people who want steep learning curves, honest feedback, and the chance to see their work influence real business decisions — not just presentations.
Why Globalization Excellence (GE)
Zinnov’s Globalization Excellence (GE) practice helps enterprises build and scale Globalization Capability Centers (GCCs) end-to-end — from Design & Discovery to Build, Scale, and Run.
In GE, you don’t work in silos. You:
- Own complex, end-to-end client journeys
- Work across GCC advisory, managed services, and BOT / outsourcing models
- Influence leadership decisions that shape long-term talent and operating strategies
This is where strategy meets execution — and where talent plays a defining role.
About the Role
As Manager - Employer Branding, you will build and scale Zinnov’s employer brand to position the firm as an “employer of choice” for high-quality talent. This role is designed for a strategic, hands-on brand leader who can define a compelling employee value proposition (EVP), translate it into consistent campaigns and content, and drive measurable improvements across awareness, engagement, and hiring outcomes.
You will partner closely with Talent Acquisition and business leaders to understand target talent segments, what motivates them, and how to reach them effectively — while keeping a sharp eye on competitor positioning and industry shifts.
What You’ll Do
EVP & Employer Brand Positioning
- Partner with TA, business leaders, and internal stakeholders to define and sharpen the Employee Value Proposition.
- Translate EVP into clear messaging pillars and campaign narratives that resonate with target talent segments.
- Identify brand strengths and gaps; propose solutions to improve perception and differentiation.
Recruitment Marketing & Hiring Campaigns
- Develop and manage hiring campaigns using multi-channel approaches (digital, social, print, outdoor, events).
- Support job marketing and role storytelling to improve candidate engagement and conversion.
- Create repeatable campaign playbooks in partnership with TA for ongoing hiring priorities.
Content, Thought Leadership & Community Building
- Identify and drive thought leadership initiatives through webinars, blogs, whitepapers, and virtual experiences.
- Partner with internal leaders (including engineering and business leaders) to amplify leadership profiles and domain credibility.
- Build content that highlights culture, impact, growth, learning, and outcomes — not just perks.
Social Media & External Presence
- Plan, establish, and manage social presence across platforms such as LinkedIn, YouTube, Glassdoor, blogs, and relevant channels.
- Own content calendars, campaign execution, and performance reporting.
- Improve consistency and quality of voice, visuals, and storytelling across channels.
Internal Branding & Engagement
- Drive internal branding initiatives that strengthen employee engagement and internal pride.
02 Aplyr's read
Zinnov excels in guiding companies through digital transformation and innovation, attracting professionals with expertise in consulting, technology, and strategic management.
What's promising
- •Zinnov is renowned for its expertise in digital transformation and innovation consulting.
- •The company offers diverse roles, from technical recruiting to legal management, showcasing its broad operational scope.
- •Zinnov's global presence provides employees with international exposure and diverse project opportunities.
What to watch
- •The consulting industry can demand long hours and high-pressure environments.
- •Zinnov's focus on digital transformation may require constant upskilling to keep pace with technological advancements.
- •Limited public information about employee satisfaction and work-life balance at Zinnov.
Why Zinnov
- •Zinnov specializes in product engineering consulting, setting it apart from general management consulting firms.
- •The firm emphasizes capability transformation, helping clients adapt to rapidly changing markets.
- •Zinnov's focus on innovation consulting attracts professionals interested in cutting-edge technological solutions.
Aplyr’s read is generated by AI from public sources. Was it useful?
03 About Zinnov
Zinnov is a global management consulting firm that specializes in helping organizations with digital transformation, innovation, and product engineering.
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