About the role

Aplyr's Quick Take

This role is about creating and managing social media content for Michaels, focusing on platforms like TikTok and Instagram. You'll be producing videos, engaging with the community, and collaborating with various teams to align content with marketing goals. It's primarily an individual contributor role with a creative focus.

Good fit

Ideal candidates have 2-4 years in marketing, particularly in retail, and are comfortable with video production and social media trends. A passion for arts and crafts, along with strong organizational skills, will help you thrive here.

Worth noting

The role requires being on camera and engaging directly with the audience, which may not suit everyone. There's also a mix of in-house and outsourced content management, which could mean varied responsibilities.

Support Center - Irving

The Content Creation Specialist will assist the Manager with in-house organic content creation. We’re looking for an enthusiastic creative to be the face and voice behind Michaels’ social channels. This individual will create organic content from production to distribution and be experienced in concept pitching, execution, video editing, and be comfortable in front of the camera. The role includes managing outsourced social initiatives for various campaigns. This Team Member will work closely with Influencer Marketing, Communications, Digital/Social, and Store Operations teams to ensure timely program success.

Major Activities

Develop and execute content for all social channels, including TikTok, Instagram, YouTube, Facebook, and other relevant platforms.
Plan, schedule, and publish weekly content, ensuring consistency with brand messaging and marketing initiatives.
Engage with the online community, responding to comments and messages to look out for reshare opportunities.
Ideate, film, edit, and optimize video content, leveraging viral trends and real-time engagement opportunities.
Collaborate with social and brand marketing teams to develop content that enhances campaign performance.
Monitor and analyze weekly social media trends, providing insights and recommendations to the social and influencer teams.
Design visually compelling graphics for IG Stories, in-feed posts, and other digital formats using graphic design tools.

Other duties as assigned

Minimum Education

Bachelor’s degree, or equivalent experience

Minimum Special Certifications or Technical Skills

Expertise with social platform mechanics and best practices
Videography and Photography skills
Video, photo, and graphic editing skills
Working knowledge of Microsoft Office applications

Minimum Type of Experience the Job Requires

2-4 years marketing experience or a related field
Retail marketing background

Other

Ability to organize and execute multiple projects
Willingness to work under pressure and meet deadlines
Excellent written & oral communication skills, with an ability to determine appropriate content & style for a diverse group
Need to be very organized and detail driven
Have a love for arts, crafts, and making!

Preferred Education

Bachelor’s degree in Journalism, Communication, Marketing, or related field

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit www.michaels.com.

At Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit www.michaels.com.

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.

Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).

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Aplyr's read

Michaels Stores is a haven for DIY enthusiasts, employing diverse roles from creative framing designers to strategic operations managers.
Synthesized from recent postings & public sources

What's promising

•Michaels offers a wide variety of roles, from creative to operational, catering to diverse career interests.
•The company is a leader in the arts and crafts retail sector, providing stability and growth potential.
•Michaels' focus on DIY and seasonal products aligns with growing consumer trends towards personalization and creativity.

What to watch

•Retail positions may require non-traditional hours, impacting work-life balance.
•The arts and crafts market is competitive, posing challenges for market share retention.
•Limited public information about employee benefits and career advancement opportunities.

Why Michaels Stores

•Michaels specializes in arts and crafts, setting it apart from general retail chains.
•The company offers unique roles like custom framers and event hosts, catering to niche interests.
•Michaels' emphasis on DIY projects attracts a creative and enthusiastic workforce.

Aplyr’s read is generated by AI from public sources. Was it useful?