Brand Marketing Specialist, Hong Kong

Confirmed live in the last 24 hours

Blue Bottle Coffee

Hong Kong

On-site

Posted February 20, 2026

Job Description

Blue Bottle Coffee is a passionate and growing team of hundreds around the world, united by the simple purpose of connecting the world to delicious coffee. We roast on four coasts, make delicious drinks, clean up after ourselves, bake cookies, get change at the bank, and say please and thank you. We’re an impossibly eclectic group of coffee experts, artists, writers, sensory scientists, bakers, designers, and all-around dreamers, who also happen to be some of the most hard-working and talented in the business. Join us!

The Brand Marketing Specialist will be a hands-on, agile contributor supporting Blue Bottle Coffee cafés and local marketing initiatives in Hong Kong. Guided by our core brand values, this role is well-suited for someone who thrives in a fast-paced environment, enjoys working closely with cafés and cross-functional teams, and is excited to learn by doing.

This role will focus primarily on café-led marketing execution, ensuring brand and product initiatives are thoughtfully localized and brought to life across cafés and key customer touchpoints. Working closely with Café Operations, Product, and Creative partners, the Brand Marketing Specialist will support the planning and delivery of locally relevant marketing programs, including in-café assets, café events and activations, experiential moments, and localized digital and social storytelling.

The Brand Marketing Specialist will help ensure cafés are well supported with clear marketing tools, timelines, and guidance, enabling strong and consistent execution in a high-velocity retail environment. They will also contribute to gathering customer and café feedback, learning how to measure impact and refine future initiatives. Through this work, the role plays a meaningful part in shaping how the Blue Bottle Coffee brand shows up in Hong Kong cafés and local culture.

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