Social Media & Content Assistant

Fully Remote - Full Time (40 hours weekly)

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Overview

We are seeking a highly experienced, proactive, and results-driven Social Media & Content Assistant to support the growth of a storytelling-driven personal brand across Instagram, TikTok, YouTube, and LinkedIn. This is not an entry-level role. We are looking for someone who has built or managed personal brands before, understands high-ticket audiences, and can independently execute content at a high volume and quality — without hand-holding.

What We’re Looking For

This role requires a rare combination of creative execution, strategic thinking, and professional communication. The ideal candidate:

• Has 3+ years of experience specifically managing and growing personal brands — not corporate accounts or agencies. Must be able to demonstrate results.

• Has handled high-ticket leads and understands how to identify, qualify, and professionally engage prospects who are making significant financial decisions.

• Produces high-volume, high-quality content consistently — both video (Reels, Shorts, TikTok) and static (carousels, graphics, stories) — with a demonstrable track record.

• Communicates in excellent English — written and spoken — at a C1/C2 level minimum. Will be writing captions, hooks, scripts, and DMs independently. Zero tolerance for language barriers.

• Has high emotional and intellectual intelligence: articulate, well-spoken, self-directed, and able to represent a personal brand with confidence and taste.

• Is not a paid media or meta ads specialist. This role is focused on organic content, storytelling, and community — not ad buying.

Key Responsibilities

1. Personal Brand Content — Creation & Execution

• Lead monthly content planning across Instagram, TikTok, YouTube, and LinkedIn — aligned with the founder’s voice, goals, and storytelling arc.

• Write compelling captions, hooks, scripts, and post copy that sound native to the brand and resonate with a sophisticated audience.

• Repurpose long-form content into high-performing short-form formats (Reels, Shorts, TikToks, carousels).

• Perform light-to-moderate video editing: cuts, captions, transitions, and platform-specific formatting.

• Design or adapt visual assets for stories, carousels, and thumbnails.

• Organize and batch content for consistent, high-frequency publishing.

• Manage media files and content assets across shared platforms (iCloud, Google Drive, Notion, etc.).

2. Community Management & Lead Qualification

• Monitor and respond to comments and DMs across all platforms in a timely, brand-appropriate manner.

• Identify and qualify inbound leads from social media — recognizing high-ticket prospects and passing them to the founder at the right moment.

• Engage with followers strategically to build community, trust, and brand loyalty.

• Set up and manage basic ManyChat automations for DM flows and lead capture.

• Track engagement patterns and flag high-value interactions.

3. Founder & Workflow Support

• Coordinate filming schedules, reminders, and logistics for content creation sessions.

• Maintain a structured, up-to-date content calendar.

• Support outreach for collaborations and partnerships when needed.

• Act as a reliable operational partner: proactive, solutions-oriented, and low-maintenance.

Required Qualifications

• 3+ years of demonstrated experience managing and growing personal brands (founder, creator, coach, or public figure accounts — not corporate or agency brands).

• Proven track record of producing high-volume, high-quality content — both video and static — with results to show.

• Experience identifying and qualifying high-ticket leads from social media conversations.

• English proficiency at C1/C2 level — written and spoken. Must be able to write independently without errors or corrections.

• Proficiency in video editing tools: CapCut, Adobe Premiere, DaVinci Resolve, or equivalent.

• Proficiency in graphic design tools: Canva, Adobe Photoshop, Illustrator, or equivalent.

• Strong understanding of Instagram, TikTok, YouTube, and LinkedIn — algorithms, formats, trends, and community dynamics.

• Highly organized, self-directed, and comfortable working fully remotely with minimal supervision.

• Excellent interpersonal and written communication skills — articulate, professional, and brand-aware.

Ideal Profile

• You have built, managed, or significantly grown a personal brand account — and you can show the numbers.

• You understand how high-ticket audiences think, communicate, and make decisions.

• You are a storyteller at heart who also thinks in systems.

• You are fluent in English and can write in someone else’s voice with ease.

• You bring creative energy and operational discipline in equal measure.

• You are low-ego, execution-focused, and genuinely excited about helping a personal brand grow.